The economic brand B&B Hotels has just added the Netherlands to its list of destinations with its first 93-room establishment in Zaandam, near Amsterdam. The hotel is currently being modernised to incorporate the new urban design designed by the interior architects at Agence D'Istria Studio. This first step in the Netherlands will be followed by others. " In addition to the acquisition of the Amsterdam-Zaandam hotel, we also plan to other openings in the future" explains Max C. Luscher, CEO of B&B HOTELS for Central and Northern Europe.
Hungary is also in its sights, with its first 215-room establishment opening this year in Budapest, and the hotelier is showing strong dynamism despite the current period, withc More than 70 new hotels expected by 2021. " Of course, the crisis is still with us and we have to adapt.said Fabrice Collet, President and CEO of the B&B HOTELS Group. But we're going to keep up the momentum of our openings in Europe and around the world.
This proactive approach was reflected in the fact that, last May, we passed the 300 hotels in France with the opening of the B&B Bordeaux Bassins à Flot. "This symbolic figure is proof that we have built a solid venture, and the promise of a bright future that will see us open around 30 new stores a year in France over the next five years."Vincent Quandalle, the Group's Managing Director for Western Europe, explained on this occasion.
Other B&Bs have since been added, in the centre of Clermont-Ferrand and in the Paris region, in Port-Marly and Champigny-sur-Marne. To celebrate its 30th anniversary, the brand will also be opening a new hotel at the end of the year in its original home town of Brest, a stone's throw from the commercial port. Another development has been announced in France, this time in the French overseas departments and territories, a great first with the brand's arrival in the West Indiesin Martinique.
While B&B Hotels still has a strong capacity for growth, given its already extensive network in France, the group is now stepping up its international development. To this end, the B&B group, which is majority-owned by Goldman Sachs, has made the following investments 180 million euros raised in financing to continue making acquisitions and building new hotels over the next decade.
Present in 13 countries with 560 hotels, including 300 or more in France, B&B Hotels is also growing in its other key market, Germany, where the brand will soon have 150 hotels with openings expected in Munich, Kiel, Augsburg, Emden and Cuxhaven. The brand is already present in more than 90 German cities, B&B aims to have a network of 300 hotels in Germany by 2030. In Italy, another country where B&B is already well established, nine hotels will be added to the existing 43 this year.
Alongside these pillars of its network, B&B is also expanding its offering in Belgium and Switzerland. After opening in Ghent at the beginning of June with a 114-room hotel featuring a rooftop bar, B&B will be opening in in the centre of Antwerp in September. In Switzerland, the brand recently added a hotel in St. Gallen, a stone's throw from the station, as well as in Basel and Oftringen in May. B&B also has two major projects planned for the next two years in Geneva, in Nyon and at Geneva Airport.
At the same time, the Group is continuing to expand its network in several countries, with a ninth hotel in Lublin, Poland, the six and seventh B&Bs in Portugal with openings in June in Porto and Montijo, as well as an establishment in Malaga in Spain and two hotels in Vienna in Austria, in addition to the four existing hotels in Graz, Vienna and Villach.
While B&B Hotels' offer is essentially European, the brand has also ventured south of the equator with several hotels in BrazilB&B Presidente Prudente, in Rio de Janeiro and Sao Paulo, but also in Sao Jose dos Campos and Uberlandia. The group will continue this tropical adventure with three new hotels planned between now and 2022, one in Sao Paulo, the B&B Presidente Prudente, and two others in Rio, in the north of the city - opening this month - and close to the airport.
