The entire Ascott Group offering on a single booking platform

A single site for reservations more than 400 residences worldwideThe Ascott group is now offering a range of hotels, including 50 in Europe. The world leader in extended-stay hotels has grouped together a the only online booking platform the range offered by its 14 brands, including Citadines and The Crest Collection, which are the most widely represented in Europe, as well as the top-of-the-range Ascott residences and Lyf coliving establishments.

Like Marriott with Bonvoy and Accor with All, the Ascott group has made its Ascott Star Rewards loyalty programme the cornerstone of its offer. This is illustrated by the new site discoverasr.com. " As part of Ascott's ongoing digital transformation, we are leveraging Ascott Star Rewards to bring our brands together on a single global online travel booking platform.said Philippe Mettey, the Group's Vice President Sales and Marketing Europe. Discoverasr.com and ASR are two of our most important direct points of contact with customers. "

The launch of this new platform is in addition to the October 2020 launch of Discover ASR mobile applicationASR points, an app that allows members of the loyalty programme to book and redeem ASR points, as well as offering practical features such as paperless check-in/check-out and contactless payment. Recently, travellers can also earn ASR points if they opt out of the housekeeping service as part of Ascott's Go Green initiative.