Fairmont: already in Taghazout, soon in Xiamen

Taghazout is definitely in the limelight among hoteliers. Visit Moroccan station on the Atlantic coast, some twenty kilometres from Agadir, is seeing a succession of new hotel openings. In just a few weeks, its hotel offer has been enhanced by a Hyatt Regencya Radisson Blu resort and now a luxurious Fairmont.

Already present in Marrakech and soon in Rabat, the Accor group brand is completing its presence in Morocco with a resort with 146 roomsThe resort's sophisticated architecture, designed by HKS, is also inspired by the semi-nomadic codes inspired by Amazigh culture. The sophisticated architecture, designed by HKS, is also inspired by the semi-nomadic codes of the Amazigh culture.

Naturally, the Fairmont Taghazout Bay offers everything you need for an unforgettable stay. top-of-the-range relaxation for the whole family with kids club, 1400m2 spa, swimming pools and plenty of sports activities right on the beach. In addition, there are four restaurants offering experiences ranging from local and international flavours to Japanese, as well as two theme bars, including one combining jazz and Gnawa music, and a tea room.

However, the resort is not only aimed at leisure customers, as it also has a conference centre offering a range of indoor and outdoor solutions, including four meeting spaces overlooking the Atlantic Ocean and equipped with the latest technology.

The Fairmont brand has also unveiled another project, still by the sea, but in a much more business-like environment Xiamen: Xiamen, on China's south-east coast. Recognised as one of the most pleasant cities in the country, Xiamen is also one of the most dynamic thanks to its status as a special economic zone.

Expected to open in a few years' time, the future Fairmont will be located in the Cross Strait Financial Centre, in the heart of the city. the new Wutong business parkin the Huli district, to the north-east of Xiamen Island. It is 10 minutes from the international conference and exhibition centre and 15 minutes from Xiamen Gaoqi international airport.

What's more, the hotel will be the fruit of a partnership between Accor and Xiamen AirlinesThe new Fairmont hotel will be designed by leading designers. The 31-storey building will be designed by Foster + Partners, founded by Pritzker Prize winner Norman Foster, with interior design specialists Cheng Chung Design. Sustainable development is part of Fairmont's DNASWA Group, an American company renowned for its concepts of harmonious natural systems, will be responsible for designing the urban landscape.

" We are incredibly proud to be the first international hotel group to launch a new luxury hotel in the market with Xiamen Airlines, a leading aviation innovator with whom we share common values and a vision of sustainable development" said Gary Rosen, Accor CEO for Greater China.