Executives who move away from the city to moving to the provinces This phenomenon, which is the result of both repeated confinements and the widespread development of teleworking, is not confined to Paris. In the UK, many people have also left London and other major metropolises for a less urban atmosphere. The coasts of Kent and Devon have plenty of charm and appeal for city dwellers looking for a better balance in their lives. A movement supported by major companies which offer their employees ever greater latitude to work from home, but which also require them to make frequent trips to and from their offices.
Hence the need for accommodation during their stay in town, which the Accor group intends to exploit with the launch of the "Commute and Stay" offer in the UK. As part of this scheme, flexible working enthusiasts can make a hotel their urban base when they come to spend a couple of days at the office by taking advantage of a discount of up to 15 % on the room rate. All this with flexible cancellation terms and can be combined with the 10 % discount offered to members of the free ALL loyalty programme.
While the 'Commute and Stay' offer currently only applies to the UK, it could be rolled out to other markets in north-eastern Europe depending on the results. However, with ongoing changes in working habits beyond the pandemic, its relevance seems obvious. " The reality of teleworking during the pandemic is very different from "normal" working from homesays Karelle Lamouche, Accor's Sales Director for Northern Europe. We believe that the solution for the future lies in a hybrid model where employers rethink commercial real estate and office space to enable employees to work from home, and employees rethink home life and residential real estate to strike the right balance between working in the office and working remotely." . Or how best to reconcile the two worlds, personal and professional.
