It is through a partnership with the country's largest hotel owner, Vinpearlthat Meliá intends to rapidly gain a foothold in the Vietnamese market. In fact, the Spanish group is planning to name the new addresses in its network Meliá Vinpearlin order to " underline the unique personality and strength of this collaboration "it says. Twelve establishments are concerned, all five starsThis will make Meliá the second largest international player on the Vietnamese hotel scene, in terms of number of rooms. " We see a huge growth potential in Vietnamparticularly in theluxury hotels We're delighted to be able to offer our customers the best possible service," says Ignacio Martin, General Manager for South-East Asia at Melia Hotels International. " While COVID-19 may have brought international travel to a standstill, we are confident that the country will see a growth in tourism in the future, as well as an increase in domestic travel "he continues.
Meliá's presence has so far been limited to six establishments, and was already set to double with six other projects underway. The partnership with Vinpearl will accelerate this development, with the aim of quadrupling Melia's hotel portfolio in Vietnam by the first half of 2022.
The first project announced by the Spanish group under this agreement is expected to be completed in March with the Meliá Vinpearl Quang Binh. Another conversion planned for the spring: the Meliá Vinpearl Hotel Huein May. The ten other establishments involved have not yet been revealed by Melia, although several of the destinations are now known. They will be Hai Phong - to the east of the capital - Thanh Hoa, Nghe An and Ha Tinh, in the southern part of the country. " The Vinpearl properties and destinations at the heart of this agreement are a wonderful complement to the roots we have already established in Vietnam. "says Gabriel Escarrer, Vice President and CEO of Meliá Hotels International.
