Some twenty hotels today, rising to around fifty by 2025: as part of its global expansion, Yotel will be adding Geneva to its list of addresses from the fourth quarter of 2022. This innovative concept, originally known for its capsule hotels in airportsSince then, it has expanded into the heart of major cities, including Amsterdam, London, New York and Singapore. To make its debut in Geneva, the brand chose an ideal location for business travellers, with an establishment very close to the airport.
Operator of several catering outlets within the Geneva hubCaviar House Airport Premium-Suisse is a partner of Yotel in this project. A partner that will make the establishment more than just a place to sleep. As one of the region's leading catering operators, Caviar House Airport Premium-Switzerland will be developing the following services within the hotel a unique 2,000 m2 spaceIt's the perfect place to work and meet, but also to relax.
With its contemporary Nordic architecture, HYGGE is designed to reflect the idea of a warm Danish atmosphere, with a Nordic-inspired restaurant, bar and café. Open 24 hours a day, 7 days a week, the space is ready to welcome business and leisure travellers at any time, as well as local residents and commuters from the Lake Geneva region. "HYGGE also offers vast meeting and work spacesThese state-of-the-art facilities are perfect for hosting international business meetings, organising sophisticated events and providing an ideal environment for freelancers, entrepreneurs and small businesses to work and meet." says Peter G. Rebeiz, CEO of Caviar House Airport Premium - Switzerland.
In addition, guests can also take advantage of a 1,000 m² state-of-the-art fitness centre and 237 designer roomsAll will be equipped with the signature SmartBed and, as always, packed with technology and connectivity. As the Yotel concept is based on smaller rooms, the brand will be offering two categories in Geneva with larger spaces, the First King and VIP rooms.
Yotel steps up its development
Before the opening, scheduled for the end of the year, the brand will have seen several other openings in 2022In Miami, for example, two establishments are due to open in the spring in the Downtown area, with a classic Yotel and the long-stay YotelPad on top of each other. This same combination of short and long stay is also being prepared in Dubai, with a double establishment due to open shortly, as well as in Atlanta and Long Island City, the latter two establishments being planned for 2024. A year which will also see the brand set up in Melbourne and Brussels, with a YotelPad.
Well-established in the hotel industry, the brand now intends to accelerating growth through franchising and the conversion of existing hotels. This model has already enabled Yotel to establish itself in Porto and Park City, as well as in Manchester last year, on the corner of Deansgate and John Dalton Street. The latter project saw the takeover of the former Qbic Hotel, a chain positioned like Yotel for cabin-style rooms. This made the transformation easier.
After Manchester, Yotel is going to use the franchise to offer from April a second address in LondonIn addition to the one already opened in the City, in the Clerkenwell district. This time, Yotel will be moving into the fashionable Shoreditch area. Located just a stone's throw from Bethnal Green tube station, the hotel will offer 161 rooms, including double and connecting rooms, as well as a bar, restaurant and coworking space. There is no doubt that the many creative start-ups and entrepreneurs in the area will quickly move in.
