European business travellers will be able to discover the lifestyle and luxury spirit of the SLS brand from the second half of 2024. Originally launched by the American group SBE, and integrated since its acquisition by the Accor group in the Ennismore joint venturewhich focuses on the development of contemporary brands, SLS has found its first base in Europe. For the occasion, the festive design brand has found an address to match its image, the trendy district @22This is the result of the revitalisation of a former industrial estate into a meeting place for start-ups and innovative companies, and a place to relax with its myriad bars and restaurants.
So it's here, opposite the marina, on the " last seafront plot available "According to Ennismore, construction of the hotel will begin shortly, as part of an investment by an ActivumSG property fund. Located right next to the beach, the SLS Barcelona will have everything you need to enjoy a relaxing stay in a top-of-the-range environment, including rooftop restaurants and barsThere are three swimming pools, a wellness and fitness centre, a spa and, of course, a beauty salon.
Just a short walk from the CCIB convention centre, the hotel will offer 490 rooms and suites, all with balconies. a MICE componentThis includes a 772 square metre ballroom. "The opening of the hotel in Barcelona is a very clear affirmation of our ambition to become the world's leading hotel. develop the SLS brand in Europe" said Chadi Farhat, COO of the SLS brand, Ennismore.
While new developments are to be expected, SLS, which has seven hotels worldwide, in Beverly Hills, Miami, the Bahamas, Cancun and Dubai, has two openings scheduled, in Scottsdale, Arizona, in 2023. The other is scheduled to open in Argentina in May, in the lively Puerto Maderothe result of the redevelopment of the former industrial port of Buenos Aires. A situation similar to that of the future SLS in Barcelona, and one that seems to suit the brand's concept.
