At the International Hotel Investment Forum (IHIF), the Radisson Group discussed its latest investments in the hotel sector. ambitious development targets in the Europe-Middle East-Africa and Asia-Pacific regions. Buoyed by a 2021 presented as "the most successful in the company's history in terms of signatures" the hotel operator intends to continue its momentum. The development plan for 2022 includes the opening of 15,000 new rooms and the signing of 330 hotels in these two regions. All of this is part of the Radisson Hotel Group's commitment to double its global portfolio by 2025.
Within this framework, the Group benefits from the support of its Chinese shareholders Jin Jiang and Sino-Ceef for accelerate its growth in Asia-Pacific. A vast market in which the hotelier intends to ". increase the number of signatures exponentially "in the months and years to come. As a result, 285 establishments should be added to the Radisson pipeline in this zone alone this year.
However, the Group's expansion also includes Europe, Africa and the Middle East. In all, the Group plans to double the number of signatures in the EMEA region by adding 45 establishments to its development plan this year. In addition to well-established brands such as Radisson and Radisson Blu, which intends to consolidate its position as the continent's leading upmarket brand, the group can count on the appeal of these more recently launched brands. In other words, the Radisson Collection in the luxury segment, which has appeared in Tallinn, Estonia, in the last few days, following the launch of the Radisson Collection. Berlin and MilanThe Radisson RED brand is also active in the lifestyle segment, with a new establishment having just opened at Vienna.
And yet this contemporary hotel is a firm favourite with travellers, the group to relaunch a design brand prizeotel, which has been in its fold since the end of the last decade, but which has so far only opened a dozen or so stores. Present in several German cities, including Hamburg and Munich airport, as well as Antwerp and Bern, this brand with its vision of lifestyle at affordable prices is set to expand its portfolio over the next five years. Radisson expects to sign 45 new hotels in a number of European countries.introduce prizeotel in the UK. Berlin, Bochum, Dresden and Dortmund, as well as Vienna in Austria, are already on the list of planned openings between now and 2023.
At the same time, the rise of Radisson Individuals will play an active role in the Group's development in Europe and around the world. Launched in 2020, this brand, designed to bring together independent hotels with character, now has more than fifty hotels in operation and under development around the world. Numerous future developments have recently been announced in TurkeyThe brand's portfolio is expected to more than double by 2025.
