A pioneer in the lifestyle wave that is taking a pre-eminent place in the global hotel industry, the W brand is stepping up its expansion in Europe. Following the opening of a hotel in Rome at the end of last year, in two nineteenth-century palaces near the Spanish Steps that have been given a contemporary makeover, Marriott International has announced the signing of two new projects in Italy. These projects are both due to open in 2024 and are based on the conversion of former banks located in the heart of the country's key cities, Naples and Milan. " These dynamic cities have long been a destination of choice for jetsetters from all over the world." said Gianleo Bosticco, Marriott International's Senior Director of Development for Italy.
As the capital of fashion, Milan is a natural destination for the brand, which will set up in the heart of the fashion district, a three-minute walk from Via Montenapoleone and not far from Piazza del Duomo. The future W Milan - Duomo is part of a 1920s building about to be redesigned by two great names in designA rooftop bar, outdoor terraces, trendy restaurant, guaranteed relaxation with a spa complete with indoor pool and fitness centre. A rooftop bar, outdoor terraces, a trendy restaurant, guaranteed relaxation with a spa complemented by an indoor pool and fitness centre, 166 rooms and 36 suites, including a WOW Extreme suite: the W integrates all its signature elements with the aim of making the hotel a new icon in Milan's hotel offering.
The dolce vita of W Hotels also comes to Naples
In Naples, the brand will play on the contrast between the charm of a historic building, whose façade will be preserved, and a cutting-edge design by the highly reputed Rockwell Group. Located in the Piazza del Municipio, in the heart of local life and just a stone's throw from the Molo Beverello port where you can set off for Capri and Pompeii, what was once a bank will house a limited number of rooms - 78 - including 17 suites, some with private terraces. There will also be a brand-name restaurant, the W Lounge, and a fitness centre.
While the lifestyle brand is also announced in Florence, these new developments will bring a new dimension to the brand. expand W Hotels' footprint in the Europe, Middle East and Africa region. After a recent opening in Dubai - the W Dubai - Mina Seyahi -The brand will soon be opening two resorts with W Residences in Portugal, in the Algarve, and the W Costa Navarino in Greece. The brand is also due to open in Prague, with the transformation of the historic Grand Hotel Europa on Wenceslas Square, and in Edinburgh, in the St James Quarter development, with a hotel with over 200 rooms and two floors dedicated to meetings and events.
