Announced for 2019, but slowed by Covid, the reinvention of the Sheraton brand is beginning to materialise in the Europe-Middle East-Africa region. While some fifty establishments around the world will embody the brand's new vision the Sheraton hotels in Tel Aviv by the end of the year, Istanbul Levent and Grand Dubai were the first to introduce the new concept from this leading business travel brand.
Other hotels have joined them in this development, which is turning a corner. around contemporary design and lively lobbies where to relax, work and dine. In the Middle East, the Sheraton Jeddah has undergone a year-long refurbishment and now offers 172 completely redesigned rooms and suites, three food and beverage outlets and a restaurant. a lobby where business travellers will find Community TablesStudios and Booths for working and socialising. There are also five meeting rooms and a ballroom with private access.
In Djibouti, these Community Tables and Studios, the brand's new signatures, can also be found in what was once the first international hotel to open in the city, on the Plateau du Serpent in the former diplomatic quarter. The setting has changed a great deal over the past forty years, and the Sheraton Djibouti is the first in Africa to introduce this new concept after an investment of several million dollars. The programme includes 185 redesigned rooms and a Sheraton with a sophisticated look, renovated meeting spaces and a ballroom, plus a swimming pool and private beach.
But the renewal movement also extends to Europe with the Sheraton Krakow in Poland, a hotel with 232 rooms and suites, complete with meeting rooms and, appropriately enough, new workspaces. But above all, they are two brand new airport hotels, with conference centres to bootin Frankfurt and Amsterdam.
With 58 meeting rooms and a capacity for up to 1,200 people, the Sheraton Frankfurt Airport Hotel & Conference Center is one of the leading hotels of its kind in Europe, with direct access from the airport terminal. After three years of renovation, it now offers a completely redesigned experience, with rooms and suites brought up to date, the vintage atmosphere emanating from its bar, The Eatery, in the heart of the atrium, and its community tables and studios where guests can work. For business travellers, the hotel has also revamped the look and level of service of its vast Sheraton Club, offering complimentary drinks and meals from morning to night.
Another hotel to have undergone major renovations over the last year is the Sheraton Amsterdam Airport Hotel & Conference Center. As in Frankfurt - but also in Paris CDG - the establishment is connected to the Schiphol terminal and intends to embody a new generation of airport hotels. With 417 rooms renovated with new showers and productivity tools, three bars and restaurants, one of which, the Commune, includes a coworking space, and studios for working in peace or holding small meetings, the hotel is ideally suited to the various stages of a business trip. All this is in addition to its thirty or so rooms dedicated to meetings and events, the largest of which can accommodate 550 people.
" Following the transformation of three brand hotels in Tel Aviv, Dubai and Istanbul, we are delighted to welcome a further five hotels in the EMEA region, which are entering a new chapter illustrating the brand's new vision." said Amanda Nichols, Sheraton Global Brand Leader, Sheraton Hotels & Resorts. A new chapter The Sheraton Istanbul Esenyurt and the Sheraton Abu Dhabi are just a few examples. But business travellers will also be able to discover the new face of the brand in France, including the Sheraton Nice, opened in mid-May, and soon in Bordeaux. Again, with two airport hotels.
