Sixt conquers the Canadian market

The opening of two new branches Sixt à Vancouver then to Toronto marks the German rental company's arrival on the Canadian market. Sixt is focusing on the two destinations with the greatest potential, where the market is estimated to be worth some €400 million - equivalent to a third of the Italian market, according to Sixt management. Business customers will be particularly targeted in Toronto, with Sixt focusing more on leisure in Vancouver.

Sixt's international coverage is thus taking on a new dimension, just a few months after its arrival in France. Australia. " As part of our internationalisation strategy, Canada was the next logical step in SIXT's growth plan. "says Nico Gabriel, COO of Sixt SE. " Following the successful launch in Australia at the end of 2021, we are now operating synergies with the United States and are significantly expanding our presence in North America ".

Canadian business is set to grow at the same sustained rate as in the United States, for both leisure and business travellers.

In Canada, SIXT has set itself the target of achieving a market share of 3 to 5% by 2025/2026. The leasing company's roadmap for the Canadian market should draw on its experience in the United States. " Canadian business is set to grow at the same sustained rate as in the United States, for both leisure and business travellers. "Sixt management predicts. Commenting on its experience in the US, the company said: " Since its launch in 2011, SIXT has gone from strength to strength, almost doubling its market share last year alone, with a sales of almost 600 million euros. SIXT now employs more than 1,200 people there and has 100 rental agencies in 23 states.SIXT has strengthened its position as the fourth largest player in the sector in the United Statesthe largest car rental market in the world, with a market volume of over USD 32 billion ".