The surge of the Novum Hospitality group

For all business travellers who regularly visit GermanyIt is a hotel brand that is appearing more and more in major cities. The niu, a three/four star lifestyle chain, and growing particularly fast. The niu is part of the Novum Hospitality based in Hamburg. A family business with a portfolio of 120 hotels and hotel residences representing some 16,000 rooms.

Novum operates several brands. The most traditional, Novum Hotelshas been in existence for 33 years. Its 43 establishments represent more than 3,600 rooms.

23 hotels with 3,625 rooms have the Select Hotel labelThese are more classic in design and are particularly well-suited to the high street segment. MICE. A Select Hotel recently opened in Mönchengladbach, near Düsseldorf, while another Select Hotel will open in August in Augsburg in Bavaria.

But the company is investing particularly in the development of its new lifestyle channel, the niu. In the space of just three years, this highly contemporary design has become the Group's leading brand with 38 establishments, representing some 7,800 rooms. It is currently seeing the highest number of openings.

Four new the niu establishments opened in the first half of the year: the niu Flash in Berlin, the niu Mill in Cologne, the niu Seven in Düsseldorf and the niu Yen in Hamburg. The niu is present in Germany, Austria, the Netherlands and the UK.

In the second half of the year, Novum Hospitality will open two more of the brand's establishments : the niu Amity in Potsdam and the niu Hub in Düsseldorf. Konstanz and Karlsruhe should follow in 2023...

Visits to hotel residences

Novum Hospitality is also interested in the development of hotel residences under its acora Living the City brand. The brand took off this year and is already present in five German business metropolises. Bremen, Düsseldorf, Hamburg, Leipzig and Berlinits most recent opening. Two more acora are planned for the second half of the year, north of Düsseldorf and in Heidelberg..

The Group is finally developing a new lifestyle brand, Yggotel. Inspired by Scandinavia - Yggotel is a contraction of Hygge +Eco +Hotel - the first establishment has opened its doors at Berlin in April. A second one is already being prepared in the German capital. Five more Yggotel are already planned for 2023 in Cologne, Essen, Hamburg and Mannheim..

In addition to new openings in Germany, the hotel group positions itself internationally. In particular throughfranchise agreements with other hotel groupsas Accor or IHG. This year, Novum Hospitality opened an Ibis Style in Arnhem in the Netherlands and the Holiday Inn Barcelona Sant Cugat.

" With our current portfolio of hotels, Novym Hospitality is sustainably positioned for the future. Our successful entry into the Spanish market with the Holiday Inn Barcelona also underlines the interest that Novum Hospitality plans pan-European expansion" explains David Etmenan, CEO and owner of Novum Hospitality, when announcing the group's half-year results. A channel to keep a close eye on...