Strasbourg: new brands underline the dynamism of the hotel sector

With 163 establishments offering some 10,700 roomsStrasbourg's hotel industry has what it takes to meet the demand from trade fair and conference organisers. " Except when the European Parliament is in session, which is generally four to six days a month, but we have a precise timetable for these sessions. "confirms Mireille Dartus. The MICE congress and events sector alone generates 130,000 visitor days, including 80,000 overnight hotel stays..

Numerous openings and renovations

Strasbourg's role as a European crossroads is boosting the local hotel industry. Hotel construction and renovations are well underway, and the city has seen an additional 1,000 rooms added. In 2021, the Citadines Eurométropole Strasbourg brought 166 extra rooms to the city. Meanwhile, the five-star Maison Rouge has been given a €10 million facelift, while theHôtel des Vosgeslocated opposite the station, was transformed into a 4-star luxury hotel.

Also in 2021, a new four-star luxury hotel, Le Leonorwith its 116 rooms and suites, has reinvented two historic structures from the 18th century.^th and XIX^th centuries. Elegant design and a restaurant run by two Michelin-starred chefs make this an already popular address.

From his side, the American Marriott group has also strengthened its offering in the city. After joining Maison Rouge in its Autograph Collection and opened a Aloft establishment In 2020, the American group has another major hotel project. A Residence Inn and AC hotel5 minutes from the Palais des Congrès and the Parc des Expositions, will open before the end of the year. The complex comprises 81 flats and 170 rooms.

Finally, there is another project, the details of which are still unclear. It is Mercurealso adjacent to the Parc des Expositions, is due to be rebuilt or completely renovated. There have been a succession of plans to transform this 1970s building, but for the time being they have not materialised.