In its European growth strategy, recently approved by Rome and Barcelona and soon Brussels and Berlin, The Hoxton is not forgetting its original city, London. The lifestyle brand, associated with the Accor group in the Ennismore joint venture, will offer a fourth address in the British capital from early December.
After Shoreditch and the East End, where the upmarket chain made its debut in 2006, followed by the centre of the city and the outskirts of Covent Garden with the Hoxton Holborn and the south bank of the Thames with the Southwark district, The Hoxton is continuing its all-round coverage of London by setting up its first Hoxton Holborn. heading west. In an environment that reflects the brand's reputation for attractive bars and restaurants, the lively and cultural district of Shepherd's Bush.
Located at the northern end of Shepherd's Bush GreenWith Portobello Road Market and the colourful houses of Notting Hill close by, the twelfth Hoxton hotel follows in the footsteps of its predecessors. That is to say, with design interiors - the latter paying homage to the retro design of London's transport system - and dynamic public spaces. As well as a cocktail bar, its F&B offering includes a Thai-American 'diner', Chet's, whose menu has been designed by Kris Yenbamroong, a chef renowned across the Atlantic.
Like most of the brand's hotels, The Hoxton Shepherd's Bush is deploying its MICE concept on the ground floor. The Apartment, a venue for meetings and events with rooms grouped around a shared kitchen ideal for parties and private dinners. To accommodate participants and business travellers visiting London, the hotel offers 237 rooms divided into six categories. These range from Hide Out, Snug and Snug Bunk rooms - most of which are 14 m2 - to the larger Cosy rooms, which are 18.5 m2, and Roomy rooms, which are 22 to 28 m2.
