Logis Hôtels certainly doesn't have the international reach of a group like Accor, Louvre Hotels or B&B. But the chain is nonetheless a major player in the French hotel industry, with more than 2,000 hotels. Extensively deployed throughout France, its network represents nearly 16% of the French hotel offer with hotel-restaurants that are well-established locally And known to itinerant business travellers in particular for their packages evening events.
Like voluntary chains, Logis Hôtels' offer has until now been based on a system of membership for these independent establishments under flexible conditions guaranteeing their independence. The Group is now developing its model by adding the following to its portfolio management contractsin the same way as hotel groups. Owners and investors will be able to delegate all or part of the operational management of their hotels to Logis Hôtels.
At the same time, the Group is expanding its portfolio of brands, which now comprises six banners the launch of Singuliers Hôtels. This new brand will bring together four- and five-star establishments with a strong sustainable spirit, and will have an original development model based on sponsorship and co-option of future hoteliers by existing members. In parallel with this move upmarket, Logis Hôtels also intends to reposition its Demeures & Châteaux brand - based, as its name suggests, on sites with a rich heritage - in the 3 premium and 4 star segment.
" This new structuring of our portfolio enables us to reaffirm the legitimacy of the Logis Hôtels Group in cover all market segmentsfrom the accessibility of a budget hotel to the requirements of a five-star hotel" said Karim Soleilhavoup, Managing Director of Groupe Logis Hôtels.
At the same time as revamping its range of brands, the group is emphasising the responsible dimension of its business, with Logis Hôtels being the only hotel network mandated by ADEME to deploy the Sustainable Tourism Fund. On the one hand, to promote the best responsible practices of hoteliers, and on the other, to raise awareness among travellers of the need to adopt sustainable reflexes: Logis Hôtels plans to deploy a CSR indicator in all its 2,200 establishments by 2024.
Called Act Eco, this indicator is based on seven pillars (energy management, water management, biodiversity management, waste management, responsible purchasing, social and societal). Hence 70 measurable criteria which will result in a rating out of 10 for the hotels, which they will be able to display on their web page on the Logishotels.com reservation site. " This is not a new label, but rather a commitment indicator that transparently publishes the concrete actions implemented." says Karim Soleilhavoup.
In terms of concrete actions, Logis Hotels is a good example, with numerous initiatives such as responsible purchasingThese include reducing the use of single-use plastics, cutting down on waste in its establishments and improving the quality of its products. the deployment of electric charging points throughout the chain, with more than 300 hotels already equipped. Among the latest developments in its practices, Logis is encouraging the internalisation of the laundry service on the basis of a study by an organisation commissioned by ADEME showing that this solution saves almost 5 tonnes of CO2 equivalent per year.
