The German Motel One group, which has built its reputation on contemporary hotels at affordable prices, is slowly but surely approaching the 100-establishment mark. It operates mainly in Germany, as well as in Paris, near Porte Dorée in the 12th arrondissement.e At the end of last year, the hotelier had 88 hotels in the arrondissement. But it can also count on 28 other establishments in the pipeline to continue its growth, particularly internationally. In fact, around ten of these are expected to be outside its area of influence, the DACH region (Germany-Austria-Switzerland).
At the end of last year, the Group completed the brand's entry into one of Europe's most popular markets, Lisbonclose to the Parque Eduardo. As further proof of these ambitions, Motel One was delighted to be the first German group to take the plunge by crossing the Atlantic last December. This discovery of America was accompanied by the launch ofa new top-of-the-range lifestyle brandThe Cloud One Hotels.
For this new contemporary plea, the German group has chosen not just any city, nor just any market, but New York, with a 326-room hotel in the World Trade Center district. Natural materials, relaxed sofas, a design reminiscent of an urban jungle, DJs in the background: the hallmarks of the lifestyle hotel industry are part of the fundamentals of The Could One. To make its mark on the New York scene, the establishment also intends to stand out with a wine bar lounge extended by a terrace, and whose menu, which includes many organic references, has been designed by one of the best American sommeliers, Mark Guillaudeau.
Building on the success of the contemporary budget hotels that have underpinned its growth to date, the German group is giving itself a new brand with new development prospectsThis will be achieved through the acquisition or conversion of existing hotels. Its arrival in Germany is already expected in the second half of this year, with The Cloud One Hambourg-Kontorhaus and Düsseldorf-Kö Bogen hotels," he added. Our new brand is another driver of our growth. We have also recently secured sites in Chicago and Verona" said Stefan Lenze, co-CEO of the Motel One group.
However, Motel One has not forgotten what made it king - design hotels at affordable prices - and is taking the emblematic Egg armchair with it on its new peregrinations. In 2022, the group set up in Ulm in October, on the site of the former abbey building transformed into a hotel with 159 rooms and two meeting rooms. In November, the Motel One brand appeared on the scene. in InnsbruckAustria, right next to the main railway station in Tyrol's capital. Naturally designed, this 234-room hotel offers business travellers both a meeting room for work and a rooftop bar. with mountain views for relaxation, a new must-have among the group's hotels.
Several new Motel One hotels are due to open this year, both in Germany - in Mannheim, Würzburg and Karlsruhe - and in other major European cities. Since February this year, travellers have been able to stay in a new Motel One hotel. in the heart of Rotterdam, in a pedestrian zone near the MarkthalleThe brand has made a speciality of offering budget hotels in often premium locations. In July this year, the brand will be opening at DublinNot far from O'Connell Street, Temple Bar and the Ha'penny Bridge.
Later, by 2025, the German hotelier will offer a fifth hotel in Vienna, in the Donau City business district. The project, which will be built to sustainable standards, will include 198 bedrooms, a One Lounge on the ground floor, as well asa rooftop bar overlooking the Danube. Already present in Edinburgh and Glasgow in Scotland, as well as Manchester, Newcastle and London in England, Motel One will be adding two new addresses to its offering in the British capital. This expansion will also include Paris, with a hotel close to the Paris Exhibition Centre. Porte de Versailles.
