Coincidentally, just two days after a similar announcement by American Express Meetings & Events, its competitor CWT CWT Meetings & Events takes its "metre" trump card on sustainability. On 20 April, CWT Meetings & Events officially launched a new carbon footprint calculator dedicated to meetings and events. To achieve this, CWT has enlisted the help of a specialist partner, Thrust Carbon. The latter launched its meetings & events calculator at the beginning of last month.
" Working with CWT on the development of this event calculator has been essential to its scalable architecture and robustness. "says Kit Aspen, founder and director of Thrust Carbon. " CWT was desperate for a carbon calculator that would solve the industry problem that carbon metrics only measure the impact of individual travellers, but not events, and vice versa. The M&E Carbon Calculator means CWT has one of the industry's most comprehensive tools for measuring the carbon footprint of individual travellers and events. "he believes.
The tool unveiled by CWT covers all aspects of meetings and events, from participants' travel, hotel stays and meeting spaces to the carbon consumption of food and drink during the event. CWT M&E advocates both an individual and collective approach, and takes pride in addressing the entire event life cycle, from planning to conclusion. In addition to measureand the possibility of compare its results with other events, the TMC intends to be a good advisor for act effectively. The reports generated by this new calculator should highlight the areas for improvement for each operation, at each stage.
CWT is confident about the relevance of its new tool, which it describes as " robust and precise ". And with good reason: TMC had the opportunity totest the carbon calculator for six monthsas part of a pilot programme". intensive ". The test phase involved TMC's internal events and those of some of its customers.
The launch of the calculator developed with Thrust Carbon comes against a backdrop of demand back in force in the MICE segment. And above all, a decline - not to say disappearance - of the virtual component, in favour of face-to-face events. " This year, face-to-face meetings outnumbered virtual and hybrid events by a ratio of ten to one. "says Ian Cummings, Global Head of CWT Meetings & Events. " With almost all of our M&E clients and prospects citing ambitious long-term sustainability goals for their organisations - from ongoing strategic meeting management programmes to large-scale individual events - we help them realise their carbon reduction strategies. CWT's M&E Carbon Calculator enables organisations to implement a transparent and measurable solution to connect their staff and stakeholders in the most cost-effective way possible. "says Ian Cummings.
