Accor: Swissôtel back in Beijing, 50th anniversary for Pullman

Swissôtel Beijing is back in business, the fiftieth Pullman is opening, and Accor has a major CSR partnership with Jin Jiang: Accor continues to forge ahead in China.
The Swissôtel Beijing Hong Kong Macau Center has reopened after four years of renovation.
The Swissôtel Beijing Hong Kong Macau Center has reopened after four years of renovation.

Swissôtel has returned to its flagship hotel in Beijing, one of the deans of international chain hotels in the Chinese capital. Opened in 1991, the Swissôtel Beijing Hong Kong Macau Center was also one of the key establishments during the 2008 Olympic Games for welcoming officials and the media. And this popular stopping-off point for celebrities visiting Beijing has been given a new lease of life following its complete renovation.

Located in the embassy district of Sanlitun, the hotel closed its doors at the end of December 2018 for four years of works. Time enough to give the place a new contemporary design including its 467 completely redesigned rooms, to equip it with the latest technologies, and to give it a more sustainable look with, in particular, energy-efficient air conditioning.

The hotel has been redesigned to reflect the Swiss identity of the brand, which joined Accor in 2016, at the same time as Fairmont and Raffles. Quality, tranquillity, vitality Vitality: this cultural heritage linked to the Alpine region is reflected in the healthy, gourmet food and drink on offer, as well as in the new suites dedicated to the well-being of travellers. These Vitality suites include fitness equipment, Pürovel 100 % organic skincare products, a state-of-the-art air purification system and Xbox video games. As well as offering moments of relaxation in the privacy of the room, the Vitality suites also give residents access to the Swiss Executive Club Lounge.

This idea of health and well-being is also reflected in the Swissôtel brand's MICE concept, Vitality Meetings, organised around healthy menus and dynamic activities. As part of this concept, the Beijing hotel has a large MICE space1,750 m², featuring the latest audiovisual equipment and sustainable technology.

And 50 for Pullman in China

After the return to business of the Swissôtel Beijing Hong Kong Macau Center, the upmarket brand is preparing other openings in China, including this year's Swissôtel Hefei Grand Park. Developments in Chengdu, Changsha, Hangzhou, Suzhou and Sanya are also planned. But Swissôtel is not the only brand that Accor can count on to expand its range of upmarket hotels in China. In recent days, Accor has also celebrated the opening of the fiftieth Pullman in Haining, Zhejiang province.

Since its arrival in China in 2008, in Dongguan, this upmarket, predominantly business brand has gradually established itself in 46 cities, including several flagships such as the Pullman Shanghai Skyway and Shenzhen North and the Park Lane in Hong Kong. The brand's offering is growing steadily, particularly in 2022, the year in which nine hotels were inaugurated. " A dynamic that will continue into 2023" says Gary Rosen, Managing Director of Accor Greater China. double the Pullman portfolio over the next few years" .

A key brand in the French group's development in China, Pullman has around forty hotels in the pipeline, notably in key destinations such as Beijing, Hangzhou, Chengdu, Chongqing, Nanjing, Kunming and Xi'an. Several openings are planned for this year, including the Pullman Wuhan Airport New City and Pullman Dunhuang International.