After Anantara, the Thai group Minor is pushing ahead with another of its brands in Europe, Avani. Owner of the Spanish group NH Hotels since 2019 and of the Portuguese hotelier Tivoli since 2016, Minor had begun for some time to weave the network of its Anantara luxury brand with the takeover of The Marker hotel in Dublin, followed by the management of several hotels acquired by CovivioThe hotel has been completely transformed after four years of renovation work. Completely transformed after four years of work, this new prestige hotel on the Côte d'Azur reopened at the end of last year. At the same time, Anantara can also count on the upmarket properties in the NH Collection to expand its footprint. In this context, the Grand Hotel Krasnapolsky in Amsterdam is in the process of completing a long transformation phase to offer all the luxury of the Anantara range.
Minor will use this same process for consolidate the Avani brand in Europe. A former Tivoli hotel in Lisbon already sports this lifestyle sign, and several NHs in Europe and Latin America are preparing to follow suit. " Avani is now a well-established brand in Asia, Africa and the Middle Eastsaid Dillip Rajakarier, CEO of Minor Hotels. The work we have done in recent years has prepared us to embark on this strategy of expansion into new regions" . The company's fundamentals for winning over new customers include a design philosophy and affordable prices, a high-tech focus, The Pantry takeaway concept and AvaniFit fitness studios.
In June, Avani will make its debut in the Spanish capital with the conversion of the NH Alonso Martínez MadridThis 101-room hotel will be renamed Avani Alonso Martínez Madrid. Similarly, also in June, but in Italy, business travellers to Milan will be able to stay at the Avani Palazzo Moscova, instead of the NH Hotel of the same name. This rebranding will also apply to the future Avani Rio Novo hotel in Venice, due to open in the summer.
Later in the year, Avani will also be his debut in Germany with the Avani Frankfurt City, which will be the result of the transfer, not of an NH Hotel this time, but of an establishment with a higher positioning, a 256-room NH Collection. Next year, in the second quarter, Avani will add the Netherlands to its list of destinations with the Avani Museum Quarter Amsterdam.
But Minor's lifestyle brand will also be crossing the Atlantic with two NH properties set to be rebranded by the end of the year, one in Mexico, the Avani Cancun Airport, and the other in Colombia, the Avani Royal Zona T Bogota. Launched in 2011, the Avani Hotels & Resorts brand currently comprises around forty establishments in the world. A figure that is set to rise rapidly.
