Delta Air Lines customises the digital content on its app

Delta Air Lines is taking the services it offers on its application a step further. With Delta Sync Exclusives, passengers can now access a personalised digital offer.
Delta Sync Exclusive is a personalised digital offer on Delta Air Lines (Photo: Delta Air Lines)

Delta Sync Exclusives is the new digital experience for mobile devices launched this April by Delta Air Lines for its in-flight passengers. The new offer brings together exclusive content for customers.

Delta Sync Exclusives team since April part of the domestic lineswhere the customer has access to T-Mobile's free wifi network. Passengers use their identifiers from the SkyMiles to connect.

Delta Sync Exclusives is a brand new entertainment and discovery platform designed to elevate the experience of every customer." explains Ranjan Goswami, SVP - Customer Experience Design. " Customers have the right to expect their journey to be perfectly tailored to their needs, which means offering personalised, relevant services." he says.

Delta to roll out Delta Sync Exclusives on more than 540 aircraft with fast, free Wi-Fi by the end of July. By the end of the year, more than 700 domestic aircraft will have access to this service. Delta to roll out its digital app and high-speed Wi-Fi across its entire fleet by the end of 2024including on international routes.

Passengers can choose on the application their own entertainment and collect information on where they are going.

Among other services, passengers can access a free trial version of Paramount+ and watch films, series, news and sporting events. They can also play games, take advantage of exclusive offers and check the details of their loyalty programme. Finally, they can follow the progress of their journey and organise their stay at their destination, from a city transfer to a restaurant reservation.