The first OK Store - meaning a rental agency - has just opened its doors on theNice airport. A second will land at Lyon on 1 September, also on the airport site. With these first openings on the French market, OK Mobility's international offensive has reached a major milestone. The Spanish group now boasts a presence in 14 countries, with more than 60 OK Stores in Italy, Germany and the United States. In recent weeks, OK Mobility has added Morocco, Romania and Albania to its catalogue of destinations.
OK Mobility is approaching the French market from the angle of tourist customers. Commenting on its arrival in France, CEO Othman Ktiri said: "positioning ourselves in the world's largest tourism market is a fundamental step for Ok Mobility". However, the lessor does have a business sideIt also covers the car fleet segment. As its geographical footprint expands - and particularly in such strategic locations as Nice Côte d'Azur and Lyon Saint Exupéry airports - OK Mobility intends to go head to head with the global brands in the business travel segment.
