As August draws to a close, the Australian hotel scene is confirming its dynamism. Alongside thethe arrival of the Moxy brand in Sydneyanother lifestyle brand making its debut at Melbourne. The hotel Indigo Melbourne on Flinders has just been inaugurated on the eponymous thoroughfare. 216 bedrooms awaits business travellers, with a tribute to photography and in particular to Helmut Newton. It was here, not far from the new IHG Group address, that the emblematic photographer set up his studio in the mid-1940s.Newton's work has been a muse for the hotel's design and guests will see fashion, art and the runway combined with interiors that pay homage to the photographic art form, starting with a dramatic lobby gallery and lounge filled with collected pieces and a specially designed selfie booth for guests to capture their own Newton-esque memory."promise the school's management.
The Indigo Melbourne on Flinders will have to wait a little longer to realise its full potential. Business customers will have to wait until the beginning of 2024 to have access to the meetings & events of the establishment. The project is based on a capacity for 200 people. The fitness centre is due to open in October.
" We believe that the intriguing Flinders Lane area, the Helmut Newton-inspired style and the stories of the city woven into everything we do will fascinate our customers and inspire them to discover Melbourne in a new way." assures Joseph SimmonsGeneral Manager of Hotel Indigo Melbourne on Flinders. Matt Tripolone, Managing Director of IHG Hotels & Resorts in the region, is delighted to welcome Indigo to Victoria for the first time. "It's an exciting time for the brand as it continues to grow in Australasia and globally as one of the leading lifestyle brands. No two Indigo hotels are the same and, with Melbourne as its inspiration, Hotel Indigo Melbourne on Flinders will be an outstanding example of the brand's culturally rich boutique hotel offering as we continue to evolve the Luxury and Lifestyle category of IHG Hotels & Resorts - from the hotel's intriguing art and fashion-led design to its culinary offering built around the unique history of Melbourne's Flinders Lane".
The inauguration of the Indigo Melbourne on Flinders is part of the new momentum initiated a few months ago by the IHG Group. On the eve of its 20th anniversary, the Indigo brand needs to accelerate its development, with the ambition of having more than 200 outlets by the end of 2025. " We plan to open our next 100 hotels in almost half the time it took us to open the first 100.explained Julienne Smith, Managing Director in charge of the British group's development on the American continent, a few months ago. Our team has worked hard to build and develop what is now one of the most effective and authentic lifestyle boutique hotel concepts in the sector.".
