Scandic continues to cultivate its domestic garden by strengthening its position in the Nordic markets. And a new prime location is about to be added to the Group's catalogue: the Taka-Töölö district in Helsinkiand more specifically the future Garden HelsinkiTaka-Töölö is set to become a strategic area for the Finnish capital. Hitherto renowned for its sports facilities - most notably the Helsinki Olympic Stadium - Taka-Töölö will be positioning itself more strongly in the MICE sector, with a new multi-purpose Arena. Work is due to start next year.
And to welcome the business customers in this new spot Scandic which has positioned itself as the benchmark player. Two establishments are expected by 2028. The programme includes a hotel Scandic with 227 roomsand a business address Scandic Go (232 rooms), a combo that will take up residence in the very heart of the Garden Helsinki building. "I'm really looking forward to opening the Scandic and Scandic Go hotels at Garden Helsinki with Projekti GH Oy and my colleagues here in Finland. These hotels are an important addition to the Töölö district and the new events arena."says Laura Tarkka, Director of Scandic Hotels in Finland. She continues: "As aexclusive operator of Garden HelsinkiScandic will offer two hotels with a total of 459 rooms under one roof for all customers, whether they are looking for a full service or a stay focused on discovering the city or taking part in an event in the region".
The Scandinavian group's management has already identified promising potential, as confirmed by the CEO of Scandic Hotels Group: "We have a high level of activity at Scandic and we continue to strengthen our position in key attractive destinations where we see great potential."says Jens Mathiesen. "The Helsinki region is expected to generate around 5 million hotel nights from 2026, so the establishment of these two hotels is an important step in our growth strategy. It is also exciting to introduce our first Scandic Go, Scandic's brand in the fast-growing economy segment, to the Finnish market."he adds.
The company's first representative Scandic Go opened its doors in Stockholm last September. The group is even planning to repeat the experience in the Swedish capital at thesummer 2024This time in the Fridhemsplan district. With a clearly stated ambition: "Scandic aims to become the market leader in the economy segment in the Nordic countries and to accelerate the pace of its expansion outside the region.".
