Its fiftieth hotel has just opened, and it expects to open almost as many more by 2030.ince 1984With its first establishment in Beijing, the Novotel brand is continuing to expand in this key market. " Over the last few years, we have seen a real boost in the development of Novote establishments.l," said Gary Rosen, Accor's Managing Director for the Greater China region.
While this historic brand already had a number of flagship stores in the country, notably in Shanghai, Suzhou and Hong Kong, it is in Xi'an that its fiftieth establishment has just opened its doors. The fifth Novotel to open in the capital of Shaanxi province, the hotel is ideally located for business travellers: the Xi'an International Trade & Logistics Park, a free port zone at the heart of China's New Silk Roads strategy.
Next door to the Xi'an Olympic Centre, which in 2021 will host the 14e The Novotel Xi'an Aden is part of the National Games project - a Chinese-Chinese mini Olympic Games. China Merchants Silk Road CentreA three-tower complex housing offices as well as the hotel's 230 rooms. With a restaurant serving local and Cantonese cuisine, a bar and a fitness centre, Novotel offers all the classic services, plus a 2,000 m² meeting and event space with a variety of facilities. five conference rooms and a vast, pillarless ballroom.
Designed by the Yang & Associates group, the Novotel Xi'an Aden embodies the contemporary turn taken by the brand around the world. In this context, the new hotels in China and those recently renovated incorporate new design concepts. At the same time, the brand is focusing on sustainability, with a reduction in the use of single-use plastics and uniform teams made from recycled plastics.
After Xi'an, the next hotels planned are the Novotel Yancheng Exhibition Center and Novotel Nantong Center. At the same time, the brand is also rolling out its long-stay version Living. Adapted to the "workation" trend, with lively lobbies and communal kitchens, the Novotel Livong chain will offer a hotel in Chengdu by the end of the year, followed by Kunming in 2025.
