Far from it, this is not the first luxury hotel to open on Place Vendôme, the Ritz having taken over the Hôtel de Gramont and Hôtel de Croizat more than a century ago. Nor is it the first hotel offshoot of a prestigious jewellery brand, Bulgari having opened its ninth establishment. since its last opening in Rome. On the other hand, one thing is certain: 1 Place Vendôme will be here forever. the first hotel launched by Chopardthe legendary Geneva house still run by the Scheufele family.
The project had been in the pipeline since 2014, when it was announced that Union Hôtelière Parisienne, owner of the Hôtel de Vendôme on the corner of Rue du Faubourg Saint-Honoré and the famous Paris square, had been acquired. In other words, just above the Chopard boutique, both of these establishments being housed in a private mansion built in 1723 for the secretary to King Louis XIV, Pierre Perrin.
One of the aims of this acquisition was to secure the brand's future by a strategic position at the heart of Parisian chicIn the face of competitive pressure, particularly from LVMH. "This transaction is part of a drive to secure the future of the company's network of directly-operated shops, as well as a diversification project in the luxury goods sector."Chopard explained at the time.
After a lengthy renovation phase led by decorator Pierre-Yves Rochon, the hotel has seen its number of rooms halved to make way for a boutique hotel with five rooms and ten suites. In the spirit of Chopard watches and jewellery, this intimate private club for VIP clients offers a wellness area and catering facilities not open to outside customers.
Discreetly opened for Fashion Week but not yet open for bookings, 1, Place Vendôme ". is committed to providing a precise, warm, authentic and bespoke service, harmoniously combining the sophistication of a luxury brand and hotel with the gracious hospitality of a private home." said Olivia and Didier Le Calvez, de Ré Management.
Interviewed last year by the online media WowwatchersCaroline Scheufele, Creative Director and co-CEO of Chopard with her brother Karl-Friedrich, explained that she had talks with some of the biggest names in the hotel industry - Mandarin Oriental and Oetker Collection in particular - before the brand decided to embark on this new hotel adventure on its own. For a single creation or an entire collection?
