Mama Shelter has had a following. Building on the success of this iconic lifestyle brand over the last fifteen years, which has since been sold to Accor, Serge Trigano has set himself a new challenge with Oh Baby, a a new hotel concept at more affordable pricesA new offspring for the 'Mama', so to speak. A new offspring for 'Mama', as it were, and one that will be nurtured under the protective wing of the Trigano family, from Philippe Starck A new generation of hotels, but one that is already responsible and attentive to the world of tomorrow. A new generation, but already responsible and attentive to the world of tomorrow.
The brand aims to be eco-friendly, with low-carbon buildings. A hotel Oh Baby will take take full account of today's ecological challenges by using wood as a building material" while at the same time being " sexy and connected" is described on Oh Baby's LinkedIn page.
As with Mama Shelter, Serge Trigano is expected to call in a top chef to sign the - affordable - menu of the establishments, while the customer experience will be highly digitised, in response in particular to recruitment difficulties in the hotel and restaurant industry. " A number of things will be automated, but with the same soul that we have brought to our previous projects, whether at Club Méditerranée, Mama Shelter or Oh Baby." said the 77-year-old entrepreneur in an interview on BFM Business last year.
First Oh Baby expected around Paris
Unveiled at the end of last year, this new project is now taking on more substance. After presenting it in mid-November at the congress of the GHR, the Groupement des Hôtelleries et & Restaurations de France, Serge Trigano gave further details in a interview given to Le Figaro : " Oh! Baby is in position on the land of Moxyand CitizenMwith a restaurant and reception staffed by a small number of people, but all imbued with our values of kindness and respect for others." .
Because of its low-cost positioning, the new chain is targeting the outskirts of major cities and medium-sized towns in particular. " The first contracts are due to be signed in December for openings in 24 or 30 months' time." said Serge Trigano in this interview, referring to the first hotel to be built around Paris. According to Le Bien Public, the brand is looking to set up in Dijon, on the site of the former Terrot factory. Bordeaux and Rouen are also announced as targets, as is Italy.
