From 28 August to 8 September, some 4,400 international athletes will converge on France for the Paris 2024 Paralympic Games. Ahead of this major event, American Express Global Business Travel (Amex GBT) is making its contribution to inclusive mobility. La TMC unveiled the 4 December a "new global accessibility solution for business travellers". It focuses in particular on booking business travel.
" Our accessibility solution creates opportunities for many people who previously felt uncomfortable boarding a plane or had difficulty choosing the right accommodation. They now know that we are there to support them, whether their disability is visible or not. "promises Andrew Crawley, Chairman of Amex GBT.
To inaugurate this new tool, it is therefore a client with a global aura who must give this launch an international resonance and solid credibility: IBM. Especially as technology is one of the three pillars of the offer developed by Amex GBT. " We are in the process of integrating accessibility solutions into our main technological products for travellers "says Mark McSpadden. The Vice-President of Global Product Strategy & Experience at Amex GBT continues: " Some of these updates include captions for images, keyboard only, voice recognition, screen reading capabilities and extended visual options (i.e. colour, font size, contrast). ".
When asked about concrete applications, Amex GBT's management said " the use of other indicators (e.g. the asterisk) for a mandatory field on the screen instead of a colour, and ensuring that whenever there is an image on the screen, it includes a descriptive image tag, so that a screen reader can describe the image for the user ".
While technology should make it easier for travellers to get around, the human element remains at the heart of the approach developed by Amex GBT in its solution. The office TRSA (Travelers Requiring Specialty Assistance) is made up of a specialised team. The solution launched on Monday by Amex GBT is also designed to focus on awarenessby helping corporate customers to identify partnerships. The aim is to promote the needs of all travellers and those of the travel industry as a whole.
Andrew Crawley describes the relationship between Amex GBT and IBM: " a similar approach to travel accessibility ". The TMC Chairman continued: " We're committed to providing an open environment that allows everyone to travel and succeed, which is why we're delighted that IBM has asked us to help its community book and travel with confidence. ".
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