Luxury with the unveiling of the first Orient Express in Rome - the Grand Hotel de la Minerve - at the end of 2024; lifestyle to start the year with the inauguration of the Hyde London City and the 25hours Hotel The Oddbird in Jakarta; and, in between, new premium and budget hotels: Accor rolls out its multi-brand strategy through a collection of new addresses expected next year (see full list in box).
In the run-up to the Olympic Games, the latest of its forty or so brands, the Handwritten Collectionwill its entry into Parisnear Montmartre, with a 51-room boutique hotel. In mid-2024, this new brand focused on small hotels with character will also welcome a new member in Lyon, the Hôtel & Spa Fort Saint-Laurent Lyon, in the heart of the Croix-Rousse district.
The group's historic brands will continue to support its expansion around the world. In this context, Novotel will unveil new hotels that embody the brand's contemporary evolution, notably in Tbilisi at the beginning of the year before a new flagship store in Spain planned for the end of 2024, in Valencia. A 370-room hotel with a trendy bar, rooftop and outdoor swimming pool, but aimed primarily at business tourism because of its location - close to the congress centre - and its vast meeting and coworking spaces.
In addition to a new establishment close to Hamburg's central station, this pillar brand of the French group will also be setting up in the up-and-coming district of the German metropolis, HafenCity, along with an Ibis Styles. A way of bringing synergies between brands through combo hotels, which will also materialise at Melbourne airport - with ibis Styles - and in Rouen, this time with apparthotels. Adagio.
Another doyenne in the Accor portfolio, Mercure is preparing to make a breakthrough in Japan with the addition of around twenty Daiwa Resorts hotels to its portfolio. At the same time, the brand, which is approaching the 1,000-hotel mark worldwide, will continue to expand its portfolio of hotels. its expansion in Eastern Europe with an opening in Romania, close to the Serbian border. A hotel that is both leisure, in the middle of the Portes de Fer nature park, and business, with a conference room and several meeting rooms.
This region of Europe being one of the favourite playgrounds of the French groupA number of new hotels are expected to open in 2024, including a wellness hotel in the Czech Republic - the Swissôtel Marianske Lazne Resort & Spa - and the arrival of the Mövenpick brand in Poland, in Wroclaw. The Swiss brand will be taking over the renovated one of the historic hotels in the country's third-largest cityThe former Hôtel du Nord, opened in 1903, is perfectly located for travellers, just opposite the main railway station.
Addis Ababa, Manila, Hai Phong: another of Accor's major business brands, Pullman is also preparing to see the world in 2024. Among its major openings, two are expected in China: the Pullman Guizhou Renhuai Chuangmeng and the Pullman Taizhou Xianju. The latter, thanks to its proximity to the new Xianju railway station, will be easily accessible to business travellers from Shanghai or Hangzhou, with the hotel offering them, in addition to its 300 rooms, a reception hall and seven rooms dedicated to events.
Embodying a lifestyle hotel at moderate prices, the brand Tribe will be offering two new hotels around Paris, in Clichy and Pantin, as well as an establishment in Düsseldorf, in the central district of Friedrichstadt, and further afield, in Auckland, New Zealand. Above all, the brand will be making its debut in Italy at the beginning of the year via its main air gateway, Milan Malpensa airport. With 240 rooms, the Tribe Milano Malpensa will benefit from direct access to the hub and will add to this convenient location for business travel two meeting rooms, a lively lobby, as well as a swimming pool on the terrace.
It's no longer a mystery, Accor has made lifestyle one of its key priorities its strategy development through its subsidiary Ennismore. This expansion, which is still underway, extends from the revamped Jo&Joe youth hostels - which, having very recently opened their first address in Rome, will be appearing in Budapest and several Chinese cities next year - to the very top end of the market. A good example of this is the future SLS Barcelona, which will open its doors in the trendy 22@ district in the middle of the year.
Originating in America, the brand made its European debut with a five-star hotel with over 470 roomsall with terraces. Complete with everything you need to relax - two swimming pools, a spa, a fitness centre, six bars and restaurants - the hotel, which is close to the CCIB convention centre, will also have a large 772 m² ballroom for business events on the Mediterranean coast.
Another ex-brand of the American group sbe, acquired by Accor in 2018, Hyde will continue its expansion with two new hotels in 2024, one in Perth in Australia and the other in the heart of London, on Old Baley, not far from the City, the Law Courts and Saint Paul's Cathedral. In this historic district, Hyde London City to return to hotel use the former Spiers & Pond Hotel, built in 1874 and converted into offices at the beginning of the 20th century.e This return to our roots has given rise to an arty hotel with 111 rooms.
Among brands more firmly established in this lifestyle trendNext year, 25hours will be setting up in the heart of Jakarta and Mama Shelter will be extending its adventure begun fifteen years ago in Nice, as well as in Dubai with an urban resort of 197 rooms and 204 flats. The Mama Shelter Dubai Business Bay will also offer a wide choice of restaurants, a terrace with four swimming pools and an open-air amphitheatre.
At the same time, top-of-the-range brand The Hoxton will continue its tour of major European cities with a hotel in Edinburgh, the result of the transformation of 10 Georgian-era houses into a 211-room complex with restaurant and event facilitiesand another in Vienna. Revamping the former headquarters of the Austrian Chamber of Commerce, the hotel will bring its trendy spirit to this 1950s modernist building, housing 196 rooms, a restaurant with terrace, a rooftop swimming pool, and on the meeting side, in addition to The Apartment event concept, a real auditorium. A new feature for The Hoxton.
However, a year cannot be rich for a hotel group without new flagship openings, those that make the front pages of magazines. While 2023 was marked by the inauguration of the Raffles at the OWO in London, Accor will unveil another prestigious address in 2024, in RomeThe Orient Express Grand Hotel de la Minerve. The first of this legendary brand to be relaunched by Accor with luxury trains, an ultra VIP sailing yacht and, of course, hotels. This renaissance will be marked by the transformation into a palace of a top-of-the-range hotel located near the Pantheon and housed in the former Palazzo Fonseca, a listed monument dating back to the 17th century.e century.
For its part, after London and Boston last year, the Raffles brand is preparing not only its arrival in Jaipur, but also a second appearance in its original homeland, Singapore, where it all began in 1887 with the opening of a palace with colonial architecture that is still legendary. For this back to basicsThe brand will be moving away from the hustle and bustle of the City-State to settle on the island of Sentosa, with 62 beachfront villas surrounded by tropical gardens and bordered by a beach more than three kilometres long. Expected to open in the middle of the year, this resort, so close and so far from the city, is also ideal for chic events, with ultra-modern meeting rooms, a multi-purpose function room and a grand ballroom.
Other events in Accor's luxury segment include a quasi-new opening, the Fairmont Golden Prague, located on the prestigious Parizska boulevard and completely transformed after a long renovation phase, and the relaunch of one of California's most famous luxury hotels, the Fairmont The Breakers, Long Beach, following its refurbishment. Another long-awaited opening, due to take place in the middle of next year, is the Sofitel Shanghai North Bund, a 300-room and suite hotel that aims to establish itself as a new landmark on Shanghai's most famous thoroughfare. A way of celebrate 60 years in style of this other pioneering brand from the French group.
