Attracting SMEs. In view of the business that these medium-sized companies were able to bring to hoteliers during the pandemic, more than one group has (re)discovered the benefits of supporting this clientele through offers tailored to meet their expectations, such as Marriott Bonvoy Business Ready or Accor Business Offer Auto-Enrol. Last autumn, the Hilton group announced the forthcoming launch of the Hilton for Business programme. on a global scale. A programme that has just come into operation this January.
Based on the observation that three-quarters of SMEs book and manage their business travel themselves online, without recourse to a travel agency or other external partner, the American group is offering them, firstly a comprehensive booking platform with integrated management tools. These include complete control over the solution, delegation of programme management to administrators, simplified addition of employees, and a view of past and future expenditure.
To access this platform, the registration process is as follows quick and easy. Through their Hilton Honors account, small business owners or travel managers can easily give their employees access to the booking website. Employees and business owners alike will continue to earn personal Hilton Honors points and benefits on every stay. In addition, these individual travellers will be able to create personal business travel profiles within their own Hilton Honors account, allowing seamless differentiation and management between the two profiles.
Hilton for Business builds on the advantages of the American group's loyalty programme, offering SMEs new benefits and advantages. For example, companies that sign up to Hilton for Business receive 7,500 bonus points as soon as a member of the programme makes their first stay in a Hilton hotel. After 10 nights spent by the same traveller, the company will receive a further 5,000 bonus points.
" These bonus points are accessible from the company's account and can be used by the company and/or by any member of the Hilton for Business programme." says the American hotelier. In addition, and above all, participation in the programme is also guaranteed reduced rates in the group's 7,400 hotels worldwide. The principle is simple and logical: the benefits to the company will be commensurate with the number of employees included in the programme.
