Adagio is part of the buoyant momentum for the hotel industry. After an already excellent 2022, Europe's leading apartment hotel operator posted record results last year with an occupancy rate close to 80 %to 79 %. Benefiting in particular from the bleisure trend and more broadly from the appeal of urban residences for business and leisure travellers, the 130 establishments of the brand co-owned by Accor and Pierre&Vacances will have welcomed a total of 1.7 million customers in 2023.
A key year from every point of view, since at the same time the brand will have rethought its offering by three clearly identified rangesAdagio Access for budget accommodation, Adagio Original for mid-range accommodation and Adagio Premium for top-of-the-range accommodation. All this has been accompanied by a new visual identity which, among other communication campaigns, has taken to the seas, with Adagio sponsoring the skipper Éric Peron in the Arkea Ultim Challenge-Brest, the major non-stop single-handed round-the-world race which is currently drawing to a close.
This development of the network has also led to an increase in the range and the renovation a number of aparthotels in Paris, including the Adagio Opéra, Buttes Chaumont, La Villette, Vanves Portes de Versailles and Tour Eiffel. In terms of development, the past year also saw the opening of several establishments in France - in Lyon, Montpellier and Toulouse - and in Belgium, in Antwerp and Ghent.
This momentum will continue this year, with five more renovations in the pipeline. seven openings on the 2024 programme. With a target of 200 aparthotels by 2028, the brand will be adding Adagio Access budget establishments in the heart of Rouen, in the Palais des Consuls, which used to house the offices of the Chamber of Commerce and Industry, and at Brussels airport.
For its part, the Adagio Original range will see the opening of new apparthotels in France, in Boulogne-Billancourt and Port de Camargue, as well as in Germany, in Heidelberg, and in the United Kingdom with the Adagio Original London - Whitechapel. Close to the City and Tower Bridge, this third London establishment after those opened in Stratford and Brentford will be part of the coliving concept tested by the brand at the Adagio Original Paris Bercy. Five units will be available for booking, each with 4 bedrooms around a communal area including a shared kitchen and lounge.
New horizons for Adagio
But Adagio is also preparing to discover new horizons with its first development in Africa this year, in Abidjanin the Marcory district. Then, in 2025, the European leader in long-stay accommodation will tackle another market, and not the least, China, with its first site in Chengdu Jianyang. There will no doubt be more to come, given the growing demand in the Chinese market for extended stays.
Among its other initiatives, last year Adagio entered into a partnership with designer Thomas Delagarde and Ligne Roset Contract to furnish Adagio Access establishments with new tables and chairs offering flexibility of use thanks to a plug-and-play system. The furnishings are both aesthetically pleasing and responsible, winning the French Design 100 and Eco-Impact 'A' certification, and are part of the roll-out of the Adagio Access strategy. CSR strategy of Adagio. While the network's energy consumption has fallen by 11% in 2023, Adagio's ambition is to obtain the label Green Key for 40 of its sites, 30 in France and 10 in Europe.
