With Holiday Inn for IHG, Ibis for Accor and Fairfield and Courtyard for Marriott. Hampton by Hilton is one of the most widely deployed hotel brands in the world. To celebrate its 40the anniversary in the best possible way, Hilton's budget brand has just passed the 3,000 hotel mark, which few other brands, apart from Holiday Inn, can boast of having already achieved. " Hampton is more than a hotel brand, it's the heart of our business" said Chris Silcock, Hilton's President of Commercial Brands and Services. From its humble beginnings to its global role, Hampton has always maintained its position as a true industry leader, rooted in a strong commitment to service and quality." . Through a pioneering spirit that the American group likes to promote, such as the first free hot breakfast with Hampton waffles or the 100% satisfaction guarantee %.
While two-thirds of its properties are in the United States, Hampton by Hilton continues to expand its network worldwide, with more than 300 properties in Asia-Pacific and some 150 hotels in Europe and the rest of the Americas. Continuing this development, 2024 will be the year of the 40. 40 years after its first openingThe brand has just entered its 40th country, Kuwait, with a hotel in the Al Salmiya district. Another new development this year is the brand's arrival on the only continent where it was previously absent, Africa, with the Hampton by Hilton Sandton Grayston, near Johannesburg.
In Europe, with its 358 rooms, one of the largest Hampton by Hilton hotels in the world will open in the second half of the year in Vienna, near the main railway station. Hampton by Hilton Malaga Martinicos, Hampton by Hilton Istanbul Sirkeci: other establishments will open this year in Europe. In France, after Clichy on the outskirts of Paris, Tours and Toulouse airport, the Hampton brand is preparing to set up next September near a key hub for business travellers, that of Paris-CDG. Other hotels are also planned in Bordeaux, in the Meriadeck district, and near Nice, in Saint-Laurent du Var.
At the same time, the brand is continuing to expand in China, with a new hotel in Guangzhou, near the Xintang South high-speed railway station, and a more peaceful hotel on the banks of Changshou Lake in Chongqing.
To celebrate its fortieth birthday, the brand is also giving itself a facelift in its original market, the United States, with a new new visual identity. An evolution that goes hand in hand with the unveiling of a new prototype. Contemporary decor inspired by American landscapes, hotels offering a greater number of keys for the same surface area to boost profitability and attract franchisees, a redesigned reception area for guests, rooms with multifunctional work desks and the addition of an outdoor patio ideal for socialising: the first new-generation Hampton by Hilton is expected to open in early 2025.
