The Marriott group expands its operations in France

Drawing on its catalogue of brands, Marriott is launching its JW design brand in France with the management buyout of the Palais Stéphanie in Cannes.

Overlooking the famous Croisette, the hotel has 261 rooms and suites, renovated in 2010 in a contemporary decor with a film theme. The JW Marriott Hotel Cannes also has 16 meeting rooms and an 820-seat auditorium in the former Festival Hall. Other brands could be introduced in France, such as Edition, whose first European openings are planned in Istanbul, Barcelona and London, where the hotel group has just acquired the historic Berners Hotel, which will be renovated over the next 18 to 24 months.

In the meantime, Marriott will be developing its French portfolio, which currently comprises 4 brands (Marriott, Courtyard, Renaissance and JW) and 13 establishments, 10 of which are located in the Paris region. This year, the hotel group will open two Courtyard hotels in the Paris region, in Arcueil and Boulogne, before opening a Courtyard hotel in Marseille in 2013, in the new Euroméditerranée district. For its part, Renaissance is expecting three establishments, one in Aix-en-Provence in 2012, followed by Saint-Cloud in 2013 and Strasbourg in 2014. With these openings, Marriott aims to meet its target of doubling its number of hotels in Europe by 2015.