This year, W will be taking a number of important steps forward, starting with the finalisation of a new location at the heart of two of the world's most attractive destinations for both business and leisure travellers: London and Paris. W London has just unveiled its translucent façade in Leicester Square, which changes colour throughout the day. But you'll have to wait until December to discover the W Paris, a conversion of a Haussmanian building located just behind the Opera House. In 2011, the brand is also adding several other cities to its offer, including Taipei and St Petersburg in February and March, and Guangzhou in December. But Wse likes to show that it has a natural place not just in vibrant cities, but also in holiday resorts.
Since last March, the WRetreat Bali in Seminyak has been the third resort, after the W Retreat & Spa Vieques in Puerto Rico and Koh Samui in Thailand, to be offered to an urban clientele in search of exclusive relaxation. As a result, the brand is gradually approaching the milestone of 50 hotels, expected in 2012.
