The Louvre-Lens Hotel is fine-tuning its strategy for business customers. Its credo: a " Immerse yourself in the region's talents" experiential MICE offer "The aim is to make it a "preferred destination for business travellers and exceptional events".
The Hotel Louvre-Lens managers didn't have to look far for step 1 in this immersion. The eponymous museum, which is obviously right next door, opened its doors to them via exclusive access, guaranteeing a unique experience. The hotel is offering its MICE clientele the chance to discover what goes on behind the scenes at the museum. Louvre Museum-Lens. An expert will guide guests through the museum, and can even show them the Louvre-Lens reserves. The museum can also be taken private, outside opening hours and days.
Stade Bollaert, cycle tours of the slag heaps, local gastronomy...
But the new MICE offer unveiled by the Esprit de France Collection is not limited to this natural link with the museum. The Hôtel Louvre-Lens's prestigious neighbours also include another stronghold of Lens' identity, and not the least. The legendary Bollaert stadium is just a 5-minute walk away, extending the range of possibilities for making a lasting impression on participants, for example during a private dinner. And to further exploit the potential of the blood and gold, Hôtel Louvre-Lens has enlisted the services of an ambassador of choice. Yoann Lachor, French champion with RC Lens, will be sharing his experiences not only as a professional player but also as a coach and manager of the club's training centre. It's an opportunity to take advantage of an inspiring career path during a private conference. Team-building, leadership and self-improvement: it's easy to imagine what a private conference can bring to a seminar.
Another sporting discipline, another ambassador of choice, always with a strong link to the local area: the school also organises guided bike tours of the Lens slag heaps. Participants are invited to join the peloton led by Florian Sauvage, a local boy and top-level sportsman who has been riding BMX for 18 years.
Less physical - although... - the new MICE catalogue also offers a discovery of the gastronomy local. A not-to-be-missed event as part of the "Immersion in local talent" promoted by the Hôtel Louvre-Lens. Master cheesemaker Philippe Olivier - Best Cheesemaker of France in 1996 - and his son will give guests a chance to discover the art of maturing cheese, with a tasting session to follow. In the same gastronomic vein, the hotel is also calling on renowned beer experts to help guests discover the secrets of this local speciality, with a tasting as a reward.
Six years after its opening, the new MICE direction adopted by the Hôtel Louvre-Lens was initiated by the hotel's new management team. Myriam Castelain, appointed in September 2022 , says: " Our business customer base has grown significantly over the last two years. This is the result of the combined efforts of our teams, the implementation of new commercial strategies and the optimisation of our offering for this specific target group. By diversifying our services, enhancing the customer experience and strengthening our partnerships, we have won the loyalty of our corporate customers and attracted new ones. Congratulations to all our staff for their commitment and thank you to our customers for their trust. This motivates us to continue along this path and accelerate this positive dynamic in favour of the attractiveness of our region. ".
