The arrival of Mama Shelter in Amsterdam was recently announced for 2027In the north of the Dutch capital, close to the NDSM shipyards, which have been converted into a mecca for street art. But before that, business travellers who are fans of the lifestyle brand will be able to discover it in several business destinations around the world. And it will do so from mid-January, with the eagerly-awaited opening of Mama Shelter Dubai.
In the XXL canons of the emirate The 197-bedroom hotel - plus more than 200 residential flats - will have three bars, including a speakeasy, and as many restaurants, one serving international cuisine, another trattoria-style, and the last a poolside grill. Relaxation is one of the hotel's key features, as it will offer a total of four swimming pools on its terrace at 3e floor, as well as an open-air cinema. For business travellers, five workshops, ranging from 32m² to 76m², are also available.
Drifting the continents in lifestyle mode
Shortly after taking its first steps in the Middle East, Mama Shelter will its beginnings in AsiaIn Singapore, in the shopping district of Orchard Road, on Killiney Road to be precise. Designed by architects Ong&Ong, this 115-room boutique hotel - a small number of keys for its location - will be crowned by a swimming pool and rooftop bar, in addition to an attractive restaurant on the ground floor.
2025 will also be marked by a new hotel in Europe, expected in the middle of the year at Zürichin the Oerlikon district. Housed in a tower close to the station that previously housed Swissôtel, Mama Shelter will be moving into part of the upper floors to offer 170 rooms, a restaurant and a rooftop. Located close to the exhibition centre of Switzerland's main metropolis, the hotel will have a strong business focus, including a 550 m² meeting area.
In 2026, the lifestyle brand created by the Trigano family and now part of Accor/Ennismore will continue to see the world by adding another continent to its list of destinations: Africa. First to the south, with a base in Cape Town, within the City Park development projectIt will also include offices, several restaurants and a large number of shops. As for the 125-room hotel, like the one in Zürich it will have a proven business dimension with over 200 m² devoted to meeting rooms and 380 m² of workspace.
But the Mama Shelter Cape Town will also leave room for leisure activities. In addition to a swimming pool and a rooftop restaurant overlooking Table Mountain, the hotel will see the debut of a new concept, Mama Playdedicated to entertainment. In this case, a space of almost 750 m² with bowling, karaoke, restaurants and events.
To round off the year, the design brand will also be moving north of the African continent, to Casablancain the heart of the trendy Princesses district. As in Cape Town, this hotel is part of a mixed-use complex, combining residential buildings, offices, shops and leisure areas, and is intended as an urban oasis. With 90 rooms and 49 flats, Mama Casablanca will feature a wide range of restaurants, a rooftop lounge and a swimming pool, said to be the longest in the city.
Meanwhile, in parallel with this African expansion, Mama Shelter will continue its conquest of America in 2026 with a second hotel in Los Angeles. After Hollywood, the brand is expected to open in LA DowntownMama Shelter, in the heart of the Fashion District, with a 140-room hotel and two festive restaurants, including one on its roof terrace. Already present in Rio, Mama Shelter is also preparing to back on foot in South America in Medellin, Colombia, in the El Poblado district. While the hotel will have a swimming pool as well as a trendy bar and restaurant, it will undoubtedly be one of the most business-friendly Mama hotels, with a 500 m² meeting space and, above all, a coworking space of over 3,000 m².
