Uber by Women: VTC goes feminine

The new option Uber by Women Since the end of November, female customers have been able to opt for a specific VTC driver. For the time being, this new feature is only available on Paris and the Ile-de-France region. Let 1500 vehicles The launch of Uber's new service, which is expected to help reassure female business travellers in particular, is not the only reason. With this launch, Uber also intends to attract more female drivers. At present, only 3% of VTCs in France are driven by women.

" It's an excellent way of making the VTC profession more attractive to women who might not otherwise consider it as a career. "Uber management stresses. " Uber's flexibility, independence and ability to generate income are particularly suited to the lifestyles of many women. Women drivers consider that a 100% women's product has the potential to provide them with greater security and also to attract more women into the profession. "she says.

This is in contrast to other functions initially tested on its domestic market, Uber by Women is not available in the United States, and is primarily targeting Europe. Poland was the first market to benefit from this 100% women's service.

" With Uber by Women, female passengers can order a ride with a female driver at any time of the day or night, or order one for a friend or colleague. All you have to do is select the "Uber by Women" option from the drop-down menu, in the same way as our other options such as Uber X, UberX Share or Uber Berline. "explains the VTC platform.

Ahead of the launch, Uber says it has worked closely with women's rights associations, qualified personalities and safety experts such as the Collectif féministe contre le viol des femmes, the Fondation des femmes, Hally and HandsAway.