Ultra luxury with the Orient Express La Minerva in Rome and the Raffles Sentosa in Singapore, a large number of openings for Fairmont in major destinations around the world, as well as new Pullman, Novoyel and Tribe hotels: 2025 will be as exciting as ever. Accor Group to open a number of new stores. The most significant of these will be the relaunch, in early 2025, of the Orient Express brand through the restoration of a historic palace in the Italian capitalHugo Toro, transforming the former Palazzo Fonseca into an exclusive cocoon of 93 rooms and suites.
For its part, Accor's other major luxury brand, Raffles, is returning to the land of its birth with a second hotel with more of a resort feel than its famous palace with its white façade dating from the mid-19th century.e century. Nestling in 9 hectares of tropical gardens on the island of Sentosa, the complex designed by the studio by Yabu Pushelberg will feature 62 villas for business breaks with a touch of relaxation in the City-StateThe hotel also has a ballroom capable of hosting events for up to 600 people. This capacity for corporate meetings will also be in evidence at the future Raffles Jeddah, due to open in the middle of the year. In addition to its 142 rooms and 40 suites, it will have meeting spaces, including a large 1,300 m² reception hall.
In a more lifestyle but still luxurious style, an urban resort at New York will be adding to its list of new flagship stores in the middle of the year with the arrival of Faena - the fruit of a partnership between Accor and Alan Faena's arty concept - in the One High Line residential complexThe Faena New York will feature two towers designed by architect Bjarke Ingels. In the immediate vicinity of the High Line and the Hudson River, Faena New York will offer 120 rooms and suites, innovative culinary concepts, a 1,580 m² spa and a private club giving access to a lounge hosting shows and private dinners with outdoor terraces.
With a greater focus on business and MICE hotels, the Fairmont luxury brand will be ticking all the boxes. several major destinations on its list of addresses around the world. Tokyo in particular, with a 217-room hotel on the Japanese capital's bayfront, offering five restaurants and two bars, several swimming pools and three outdoor terraces, as well as a large function room. The Fairmont Bangkok Sukhumvit will have an even greater MICE dimension with 419 rooms, but above all a conference centre, billed as the first in the country". meeting the highest international standards" . Located in the Thai capital's central business district, the hotel, which is due to open in early 2025, will feature vast areas dedicated to meetings - both face-to-face and remote - with modular rooms and cutting-edge technology.
Even larger, the Fairmont Udaipur in India will offer over 9,000 m² of indoor and outdoor event space in a complex nestling in the middle of nature. This development in Asia will be completed this year by an urban resort in Hanoi, not far from Hoan Kiem Lake and the old quarter of the Vietnamese capital, and by a new hotel in China, in Dalian, offering 70 rooms, as well as a vast space for meetings and events.
At the same time, Accor's luxury brand will be offering a new urban hotel in Europe, the Fairmont Golden Praguein a listed building in the heart of the old town. This refurbished 320-room establishment - forty of which offer access to the Fairmont Gold Club, four meeting rooms and a ballroom for 600 people - is due to open next spring. Across the Atlantic, Fairmont is preparing to move into the Historic headquarters of the Bank of New OrleansThe new hotel will be located in the business district of the Louisiana city, just a stone's throw from the famous French Quarter. The transformation will see the hotel add 250 rooms and suites, three restaurants and bars, a rooftop swimming pool and a 1,800 m² multi-purpose space.
Complementing the French group's luxury offering, Sofitel to open its largest hotel in the world in January in Cairo, the result of the takeover of the former Conrad from the Hilton groupLater this year, another business hotel will be opened in China, in Guiyang, offering 240 rooms and several meeting rooms close to the Guiyang International Convention & Exhibition Center and the International Financial Center. For its part, the MGallery Collection brand is expecting a new member in France at Biarritz with the integration of a 150-room hotel owned since 2023 by the Annie Famose group, namely the former Radisson Blu, which is currently being transformed with redesigned meeting rooms and a rooftop bar-restaurant. The hotel is due to open in mid-2025.
Lifestyle from Sydney to Barcelona
Alongside luxury, lifestyle hotels are another key area of Accor's development, spearheaded by a brand appreciated for its design and quirky spirit: Mama Shelter. A brand that will seeing the country in 2025 with an XXL establishment in Dubai, its debut in South-East Asia with an urban resort in Singapore and a new address in Europe, in Zurich. Similarly, the German-born brand 25hours is one of the world's leading hotels. a safe bet for exports. After a recent opening in Jakarta, the brand will open its first hotel in Australia, in Sydney, in the heart of a former art house theatre - the Olympia Theatre - converted into a trendy hospitality venue with 109 rooms and four bars and restaurants, as well as two meeting rooms for business meetings. Also in Australia, the Hyde brand is set to make its debut in early 2025 in the heart of the central business district, with a 120-room lifestyle hostel featuring two meeting and event spaces, as well as a destination bar-restaurant and outdoor swimming pool.
Swimming pools - three in total - a spa, six restaurant and bar concepts: the future SLS BarcelonaLocated opposite the sea in the Port Fòrum district, the hotel has all the makings of a major leisure resort. But this hotel with 471 rooms and suites will also have a vast events area, including a reception room, advertised as " majestic" The hotel, which is due to open in early 2025, will be a prime venue for seminars and incentive breaks on the Mediterranean coast.
New business hotels at Pullman, Swissôtel and Novotel
As part of the openings expected in 2025 by its Premium, Midscale and Economy divisions, Accor will offer a new choice of upscale hotels ideal for business trips and meetingsThese include the future Pullman Chennai Anna Salai in India and the Pullman Okol Golf Resort & Spa in Bulgaria. Located near Lake Iskar, half an hour's drive from Sofia, the hotel will offer a host of leisure and wellness facilities from the middle of next year, including an 18-hole golf course and an ultra-modern conference centre that can accommodate more than 500 people.
For its part, the Swissôtel brand, which has been part of the Accor group since the 2015 acquisition of FRHIthe parent company of Fairmont and Raffles, will be opening two major hotels this year, one at Doha in the West Bay district, within two iconic towers featuring 200 hotel rooms and 142 serviced flats. All of this will be complemented by leisure facilities including six restaurants, a spa, a swimming pool and a kids' club, as well as around 750 m² of meeting space. Prior to this opening, scheduled for mid-2025, the upmarket chain will be offering the following at the start of the year the highest hotel in BucharestThe new hotel will be located in an 85-metre high building very close to Romania's largest exhibition centre, Romexpo. This business hotel will have 224 rooms and suites, a rooftop bar-lounge-restaurant and a swimming pool at the 22e On the first floor, thanks to its business location, there is a conference centre with numerous rooms for meetings and corporate events.
At the same time, the new generation of urban and contemporary hotels offered by the historic Novotel brand will be rolled out in early 2025 in Indonesia with the Novotel Jakarta Pulo Mas and in Spain with the Novotel Jakarta Pulo Mas. a new flagship in Valencia. The result of the transformation of an existing hotel revisited by the Sundukovy Sisters design studio, the Novotel Valencia Lavant will include 370 rooms, a café, a restaurant, a rooftop and vast meeting and work spaces.
A much more recent addition to the Accor portfolio than its original incarnation, but also the embodiment of contemporary hotel design, the Tribe brand will continue to develop its expansion around the world with openings planned for Krakow and Budapest airport, as well as Auckland and Belo Horizonte, and Pantin in the Paris suburbs.
Accor can also count on one of its historical strengths, budget hotels, to fuel its development. Among the most noteworthy scheduled openings, an ibis Styles is due to open in Tallinn, Estonia, in 2025, with 124 rooms and conference facilities, while the eco-responsible greet brand will open in Tbilisi, Georgia, at the beginning of the year. At the same time, the brand inspired by new-generation youth hostels will be launching its great leap forward in China.
For business travellers coming to London for long stays, the inauguration of the fourth Adagio aparthotel in London in the first half of 2025, the Adagio Original London City East. Close to the City, this apart hotel will offer 132 studios and flats, and will be one of the first to offer the concept of coliving spaces proposed by the brand, designed among other things for groups travelling for work, using a combination of private rooms and a communal living area with a fully-equipped kitchen.
