The Spanish channel has teamed up with Mario Alonso Puig, an expert in the field and life coach, to offer free courses in "positive thinking for travellers in need of a break. Provided they have stayed at the Meliá Madrid Princesa, the Meliá White House in London or the Meliá in Berlin, where the master will be present on certain dates in October and November. For the less fortunate - but still more numerous - there is a dedicated web page on the chain's website offering holistic advice and suggestions for accessing the benefits of personal development, whether travelling for business or pleasure.
The stated aim is to create a buzz on social networks such as Twitter and Facebook, where the campaign has already been launched, in order to highlight Mélia's wellbeing offering, its luxury positioning, its bedding and its YHI spa.
