From 20 to 22 Mayall the eyes of the MICE and business travel will once again focus on theIMEX Frankfurt. All the big names in business tourism will be meeting at the Messe Frankfurt. And once again this year, the promise of ambitious business meetings. Proof, if proof were needed, of the prospects opening up for participants: more than 40 % of registrants claim an annual event budget of between $1 million and $10 million.
Hoteliers, event venues, destinations, technology specialists: suppliers from all over the world are on their way to Frankfurt to meet these buyers. In addition to the regions that usually have a high profile at the European leg of theIMEX - Europe, the United States and Canada - and two regions that have seen significant growth in recent years: Asia and Africa. Organisers are reporting an influx of participants from Rwanda, Senegal and Oman. Saudi Arabia has also made a strong comeback.
Impact and IMEXperience on the programme
" With a large number of international suppliers expected to attend and ever-increasing demand from buyers, the show is sending out a clear message: the sector is eager to meet and do business despite the current global pressures. "says Carina Bauer, CEO of IMEX.
At IMEX Frankfurt 2025, the watchword will beImpact. In particular, it will focus on personalising the experience for participants, especially through training sessions. Ultimately, the promise is of a " Customised IMEXperience ".
" We've designed IMEX Frankfurt as a platform that supports the industry, offering a wide range of business networking, community-building and learning opportunities that attendees can easily customise to create their very own IMEXperience tailor-made. I'm looking forward to seeing the industry come together and focus on a positive future over the three days of the show. "says Carina Bauer, CEO of IMEX.
