A three-star acquisition. The Logis Hotels group has announced an important addition to its portfolio with the integration, currently under discussion, of the Teritoria chain, backed by Alain Ducasse and founded in 1975. Previously known as Les Collectionneurs, Teritoria comprises 316 top-of-the-range hotels and restaurants in Europe, particularly in France and Italy, a country where Logis Hotels will make a breakthrough thanks to this.
Known for its friendly, family-run hotel-restaurants, whose flagship product is its soirées-étapes, Logis Hotels is raising its gastronomic standards by swallowing Teritoria, which boasts around a hundred Michelin-starred restaurants, including some without hotels. " By joining the Logis Hotels Group, Teritoria is taking a decisive step forward in its history. "commented Alain Ducasse, President of the Teritoria brand. " The houses that make up Teritoria are emblematic of the savoir-faire of French hospitality and gastronomy. Together, we will write the next 50 years of Teritoria and accelerate the development of an independent hotel and restaurant industry. "said Karim Soleilhavoup, CEO of Groupe Logis Hôtels.
Logis Hotels has already turned to other players to provide itself with new levers for growth, with the takeover of Citotel in 2019, extending its footprint in budget and urban hotels, and its merger with Demeures & Châteaux in 2020. As with the latter, Teritoria will participate in the move upmarket of the group. With this chain, as well as Demeures & Châteaux and Singuliers Hôtels, a brand to be created internally in 2022, Logis Hôtels now has the leading premium independent hotel and restaurant business in France, as well as the network with the most Michelin-starred restaurants.
Teritoria's excellence in gastronomy will enrich the skills of the group as a whole, but the synergies will also involve business customersAlain Ducasse's chain will also be contributing its expertise in the field of MICE marketing. At the same time, the Logis Hôtels group will be stepping up distribution of Teritoria homes, mainly through direct bookings, thanks to its Etik loyalty programme.
This merger enhances the skills in CSR. Teritoria, a company with a mission, will reinforce the Act Eco and Act Eco Restaurant CSR indicators of Logis Hôtels with its Peace & Work label on quality of life at work. " Thanks to this operation, our members will have access to a range of services that is among the most extensive in the sector, in addition to our exclusive partnership with our central purchasing agency Cadhi and our Clorofil tool, the first carbon footprint calculator dedicated to hotel-restaurateurs. "explained Xavier Alberti, Chairman of Teritoria.
