Since Tuesday, business travellers have had a clearer picture of what to expect on their future journeys on the network. Swiss. The Lufthansa Group's airline presented to Zurich the First and Business Class seats which will equip the new "SWISS Senses" cabin concept, announced in spring 2023. The first aircraft to be equipped will be Swiss's Airbus A350-900s, with the first delivery due in October. And we already know that Boston will be the first long-haul destination served by this new aircraft, starting this winter.
" I am very excited that the arrival of our new Airbus A350 will enable us to offer our passengers an even more personalised, exclusive and intimate travel experience. We're delighted to be able to offer our customers such a wide range of services," said SWISS Chief Commercial Officer Heike Birlenbach at the presentation, which was held at Zurich Airport's Operation Center. " As a premium airline, we want to pursue this objective even more effectively with our SWISS Senses concept. The seats are the centrepiece of the new cabin, but we're also appealing to all the senses, with a special lighting system and a fragrance created just for SWISS. This is the biggest investment in the airline's history - a milestone for Swiss air travel. ".
As initially announced, First Class will see the introduction of the first suites in the airline's history. A lockable sliding door will guarantee passengers' privacy, which they will be able to share in the central suite, designed for passengers travelling in pairs. The business cabin will feature a range of configurations to meet the different needs of business travellers. Some seats will feature sliding doors, as in First. Improvements are also planned for economy class, with new seats combining comfort and practicality and an optimised layout.
After the Airbus A350-900s, the SWISS Senses concept will be extended to the A330-300s and Boeing 777-300ERs from the beginning of 2026, according to the roadmap unveiled by the airline.
