IHG Hotels & Resorts is setting out its ambitions for voco in Southern Europe. The hotel group has just announced the signing of nine contracts for future openings, bringing its European network to 35 hotels in operation and 22 under development. " We are delighted to see voco continue its impressive growth "said Eric Viale, Managing Director Southern Europe, CIS and Georgia at IHG Hotels & Resorts.
Launched just seven years ago, voco has established itself as the most dynamic brand in IHG's premium segment, recently passing the symbolic milestone of 100 hotels opened worldwide, with almost as many under development. This growth has been accelerated by the brand's model, which focuses primarily on the conversion of existing establishments, enabling owners to join the IHG ecosystem quickly.
Present in Paris, near Montparnasse station and at Porte de Clichy, as well as in Strasbourg and Beaune, the voco chain will be setting up in Nantes by the end of 2028. In partnership with the local Anolisa group, this new establishment will offer 127 rooms, a restaurant and a bar, all in the Euronantes district, close to the train station and the Cité des Congrès. Last year, IHG also unveiled another project not far from there, in Angers, with a hotel expected in 2027 as part of the conversion of the former post office building.
Among the other projects signed by the British group, some will see the light of day sooner, notably very soon in Antalya in Turkey and, in Spain, in Bilbao as well as in Madrid with the voco Las Tablas (132 rooms), the chain's second establishment in the Spanish capital after the voco Madrid - Retiro.
In the coming weeks, the brand will also set up in Naples with the voco Nola - Naples Vulcano Buono, with 143 rooms and integrated into the Vulcano Buono shopping centre, recognisable by its volcano shape. Renzo Piano. Early next year, the Hotel Parma & Congressi will also join the brand. This 166-room hotel, which, as its name suggests, is located in Parma, has a predominantly business focus, with a conference centre of over 850 m².
Also in Italy next year, the brand will make its debut in Rome with a 154-room hotel, voco Rome Villa Borghese. Finally, Lisbon is another capital to add to its roster, with the 71-room voco The 7 - Lisbon, located in the city centre, due to open in the first half of the year.
