Starting afresh. The reopening early next year of the Delano Miami Beach symbolises a new dynamic for the luxury and lifestyle brand, which will become part of the Accor group as part of the takeover of the American group SBE at the end of 2020. A flagship destination on South Beach since its opening in 1947, revisited in the 90s by Philippe Starck under the impetus of Ian Schrager, the Delano will regain its position as one of Miami's key hotels while retaining its original Art Deco influences. Renovated, with a new contemporary elegance, the Miami Beach will offer 171 rooms and suites, as well as four restaurant and bar concepts, including a reconstruction of what made the reputation of the place, its famous Rose Bar, a meeting point for the Hollywood gotha and Miami high society.
The return to business of this original establishment is part of a new phase of development for a brand which, until now, has only had variations in Dubai in 2024 and in Paris the previous year, with the boutique hotel Delano House close to the Place de la Concorde. Owner of the Miami hotel, real estate investor Cain has teamed up with Ennismore, Accor's lifestyle subsidiary, to spread this great name in hotels elsewhere, notably by taking a minority stake in Delano in 2024.
To this end, in partnership with Cain, the brand will be setting up in New York next year through the conversion of an existing hotel in Spring Street, on Hudson Square: The Dominick. On this basis, the future Delano SoHo New York will offer 390 rooms and suites, with vast event spaces on the top floor of a 46-storey tower.
While the brand is counting on a new General Manager, Ben Pundole, with solid experience in the world of luxury and lifestyle, notably alongside Ian Schrager, to strengthen its Delano positioning, another major world destination will soon have the privilege of welcoming a Delano hotel, with a project signed in London.
Expected to open at the end of 2026, just a stone's throw from Kensington Gardens and Hyde Park, the Delano London will boast sophisticated interior design behind its stucco and red brick façade, thanks in particular to the use of "Delano white". Once past the entrance hall, guests will find a succession of spaces, with a lounge centred around a fireplace, then a library, before a shopping area featuring hand-picked brands. As for the rooms and suites, there will be 67 of them, playing on the brand's signature minimalism.
Like any self-respecting lifestyle hotel, the Delano London will feature an attractive restaurant, managed by Ennismore's F&B platform, and, in a nod to the brand's origins, a Rose Bar, reincarnated in London in the spirit of a speakeasy, in the basement. In addition to a cocktail menu, it will offer 290 m² of lounges, meeting rooms and private dining rooms, as well as areas reserved for live music, which can be modulated into party spaces.
" Few hotel brands enjoy such cultural resonance, which is why we are determined to protect this heritage, while evolving it to appeal to a new generation of increasingly demanding travellers. "said Sharan Pasricha, founder and co-CEO of Ennismore. For his part, Gaurav Bhushan, Ennismore's other co-CEO, points out that, with these developments, " Delano is entering a particularly exciting phase of international growth, which will see the continued development of this legendary brand, the very embodiment of luxury and lifestyle. "New York and London next year, followed by Istanbul, Puglia, Marrakech and Costa Rica: several openings are in the pipeline, while other projects are being negotiated in key markets.
