In Deauville as in Budapest, the You hotels embody a current trend in urban and hybrid hospitality. The hotels are designed as places to live, with a mix of top-of-the-range rooms and shared dormitories, plus a friendly bar and restaurant, a coworking space for work, a cinema and a gym for relaxation. " Since the beginning of the YOU adventure, we have been convinced that a hotel should not just be a place to sleep, but a real urban home, a space open to the city and its inhabitants.s", describes Pierre Esnée, Chairman of YOU Famille Hôtelière, which created the YOU Hotels - Urban Homes for Life brand, to be launched in 2019.
With other addresses in Amiens, Rennes and Valence in the pipeline in France, the YOU Famille Hôtelière group intends to accelerate this expansion by turning to a major partner, the Accor group. This will be achieved through a development agreement under the Handwritten Collection banner. " This strategic alliance goes beyond distribution alone: it aims to accelerate the development of both brands by leveraging a differentiating hotel concept that has already proved its worth. "commented Pierre Esnée, Chairman of YOU Famille Hôtelière.
" This collaboration represents a key step in accelerating the rapid development of Handwritten Collection. "said Philippe Bijaoui, Chief Development Officer - Premium, Midscale & Economy Accor - Europe & North Africa. Since its launch in 2023, Handwritten Collection has already brought together 39 hotels with strong personalities, with more than 30 additional addresses to come. Including You.
