Best Western: subscriptions for its coworking offer

Best Western France is expanding its myWO coworking brand with subscription packages tailored to mobile professionals.
MyWo Lounge at the Best Western M-Treize Paris Asnières © Florian Beaupère
MyWo Lounge at the Best Western M-Treize Paris Asnières © Florian Beaupère

With more than 300 hotels across France, the Best Western network offers a wide choice of places to stay in the regions and Ile-de-France. There's something for business travellers, but also, more generally, for professionals on the move. In 2020, Best Western France launched its MyWo coworking brand for a range of three packages. Firstly, myWO Lib, for a few moments of work or informal meetings in the heart of the lobby, with no need to book, then myWO Lounge, with quiet areas that can be booked by the hour, and finally myWO Meeting, with the option of booking fully-equipped rooms for meetings.

More than 300 myWO spaces have been deployed in the group's hotels. Best Western is building on this base to develop its offering with the launch of myWO Lounge subscription packages. For occasional needs, Best Western now offers a "nomad" subscription based on time spent, i.e. 10 hours/month at a monthly rate of €50 or 30 hours/month for €140. At the same time, the unlimited subscription is divided into two formulas with a choice of one unlimited space for a monthly fee of €200 or three unlimited spaces for €280 per month, depending on the establishment.

Subscriptions and bookings are made online, while users can manage their time balance and track their bookings, and benefit from clear monthly invoicing. Added to this is the flexibility of a no-commitment offer, allowing coworkers to change hotels as they move around.

" With myWO Lounge subscriptions, we're taking another step towards reinventing teleworking servicessaid Alexandra Libes, Deputy General Manager in charge of Development and Strategic Projects at Best Western Hotels & Resorts France. Our ambition is to offer professionals, whether they are self-employed or part of a team, simple and immediate access to purpose-built areas in the heart of our hotels. ".