It's review time for the independent hotel sector. After Logis HotelsThe Originals Hotels cooperative, which in 2025 recorded a 23% increase in its key offering for business travellers, the "Soirées étapes", also drew a positive balance sheet for the past year, with overall growth of +8.2 % compared with 2024. While its direct sales strategy has borne fruit, notably with a branded site theoriginalshotels.com which has confirmed its central role by posting a +15.4 % increase in sales, B2B distribution has also contributed to this good overall result.
The business segment continued to grow, driven by indirect distribution, with a marked increase in GDS (+48 %) and the strengthening of structuring partnerships. The MICE segment, another growth driver for The Originals Hotels, recorded even stronger growth, up 43 %.
At the same time, the group has continued to develop its network with a significant acceleration in recruitment, marked by an increase of almost 50 % compared to 2024 in the number of new hotels joining the cooperative, i.e. 26 in total. This emphasis on a broader offering is one of the ambitions of the cooperative, which has embarked on a new phase in its development. The Originals Hotels has announced that it has some fifteen hotels already underway in the first quarter, with its first international project in Morocco. At the same time, The Originals Hotels is also planning to give greater prominence to its upmarket hotels, divided into The Originals Relais and The Originals Collection categories.
