This is a particularly strategic area for a company that is heavily reliant on its business clientele and connecting flights via its Dubai hub: airport lounges. Emirates has therefore decided to invest heavily in its lounges, designing an all-new concept set to become the standard in major airports worldwide.
" Our investment in this new signature lounge concept reflects Emirates' continued commitment to offering a premium and seamless experience at every stage of the journey. , explains Adel Al Redha. The Emirates Deputy President and Chief Operating Officer adds: These new lounges have been designed to combine luxurious, modernised interiors with the high-flying hospitality and innovation that Emirates is renowned for. It's a space where our customers can relax, dine and prepare for their journey in utmost comfort. As we roll out this concept across our global network, it will set a new benchmark for airport lounges and enhance our premium value proposition. ".
50 shades of luxury
In detail, what should business travellers expect for their upcoming professional trips? Emirates promises " Over 50 design improvements }, while remaining in harmony with the decorum of its cabins in terms of colour palettes. Business clients will have access to more extensive workspaces, which are intended to foster their pre-flight productivity. Emirates notably mentions Italian leather seats, with wireless charging and universal sockets. Spaces will also be dedicated to meetings.
The new lounge concept will also feature a "Quiet Zone" with plush seating, dim lighting, and sleep accessories such as blankets or eye masks.
When it comes to dining, Emirates promises « a sublime culinary experience Local products will be showcased in dedicated areas named "Made In." The airline also plans to have "live cooking" areas, with meals prepared to order. Emirates is even planning a bread oven to offer artisanal pizzas, special rolls, and manakeesh, inspired by the city of Dubai. Modernised shower-spa areas are also planned.
According to the roadmap unveiled on 6 July, Emirates will invest nearly €12 million in each new-generation lounge. The rollout of the concept has already begun in Germany, in Munich and Frankfurt. Manchester, Mauritius and Istanbul will follow in the coming months, in July, August and October respectively.
Emirates is not short of ambition with this new concept: the airline's management sees it as a " a true model for Emirates airport lounges worldwide', espousing 'exceptional hospitality, luxury, and innovation ". " Conceived to allow customers to work, dine, relax and connect, this concept redefines the standards of high-end airport lounges. » assures the company.
