" We anticipate an unprecedented rate of openings for 2026, likely exceeding thirty establishments. » : In an interview with our website last March, Olivier Cohn, the general director of Best Western France, anticipated sustained development for his network. The momentum is confirmed with 12 additional establishments, adding over 600 rooms during the first half of 2026.
The territorial network of Best Western has been strengthened in several key regions, including diverse destinations, from tourist areas to business metropolises. This has been achieved by leveraging its brand portfolio, with Best Western itself seeing six openings, in addition to one opening each for Best Western Plus, BW Premier Collection, and BW Signature Collection. In parallel, the expansion of the economy brand Sure is confirmed with two new establishments for Sure Hotel by Best Western and a new Sure Hotel Collection.
" These 12 establishments strengthen our presence throughout France and illustrate the relevance of our multi-brand approach, capable of meeting very different expectations, whether it's a city-centre hotel, a seaside address or a heritage establishment. », said Alexandra Libes, Deputy General Manager responsible for development and strategic projects at BWH Hotels France.
Within this framework, business travellers will find new establishments available to them in the group's offering. Among others in Perpignan, there is a recently built hotel in the Polygone-Torremila district, the Best Western Terra Alta Perpignan Airport, which has 46 rooms, a seminar room and ample parking, in addition to a shuttle service for arrivals or departures from flights. Another new urban hotel suitable for business trips, the Best Western Clermont-Ferrand Centre, located near the Place de Jaude, offers 94 rooms, three seminar rooms and myWO co-working spaces, in addition to a restaurant and a bar with a terrace.
The Best Western brand has also welcomed a historic 50-room hotel to its ranks, the Grand Hôtel de Castres, freshly renovated and located in the centre of the town in the Tarn region. This renovated 4-star hotel has 50 rooms. Meanwhile, another secondary city, Saint-Brieuc, has seen the opening of the Best Western Plus Hôtel de Robien near the train station, a 4-star hotel with 75 rooms, three seminar rooms and a myWO coworking space.
In Touraine, the group has two new addresses with, in the heart of Tours, the Relais St Eloi, Sure Hotel Collection by Best Western, a 3-star hotel with 57 rooms offering, in particular, two seminar rooms, and on the outskirts of Angers, at Les Ponts-de-Cé, the Sure Hotel by Best Western Angers Sud, which also has a seminar room and a co-working space, in addition to 43 rooms.
But the hotel group has also acquired hotels in the countryside or on the coast, most of them suitable for seminars and incentive stays. Notably the Best Western Marquise Côte d’Opale, newly built in this town between Boulogne-sur-Mer and Calais, which adds two modular seminar rooms to its 60 rooms. Similarly, on the outskirts of Montpellier, in Castelnau-le-Lez, the Best Western Le Clos de l’Aube Rouge offers six seminar rooms, from 20 to 110m², in addition to 45 rooms housed in a former rehabilitated wine storehouse and numerous leisure facilities such as an outdoor swimming pool or a tennis court.
A more high-end establishment and a member of the BW Signature Collection, the Royal Picardy, located in Albert, in the Somme, also offers a seminar room, which can accommodate up to 100 people. It has a more limited capacity of only 23 rooms, but this is enhanced by the presence of a bistronomic restaurant and a lounge bar.
Among the 12 openings in the first half of the year, the group's offering also extended near Bayeux with the Best Western Hôtel de la Plage Normandie, featuring 46 rooms and a coworking space, near Lectoure with a high-end hotel focused on wellness and thermalism, the Collège des Doctrinaires, BW Premier Collection by Best Western, or on the Côte d’Azur with the Sure Hotel by Best Western Saint-Raphaël Le Dramont.
