Balladins took advantage of 2011 to improve its image, at the cost of placing greater demands on its establishments: 25 hotels that did not meet the group's quality criteria have left the brand, as part of a renovation plan undertaken since 2010. The Balladins group will soon be making up for these departures, with around fifteen hotels due to join the network in the first half of the year. At the same time, the group is continuing to expand, as demonstrated by the combined increases in sales (+19.2%) and revenue per room (+20.4%) compared with 2010.
