Best Western Premier gets off to a flying start in Brazil

Best Western has just launched its first hotel in the Premier category in a particularly promising Brazilian market: the Best Western Premier Majestic Ponta Negra Beach, located on the coast in Natal.

The Best Western Premier Majestic Ponta Negra Beach sees the upmarket brand take its first steps in Brazil, and brings the number of establishments to 17. auriverde of the group. The five-star hotel offers 135 rooms and fifteen suites in north-east Brazil, more precisely in the city of Natal, capital of the state of Rio Grande do Norte. The hotel is equipped with meeting and conference rooms and offers free Wi-Fi access, as well as non-stop room service, an outdoor swimming pool and a concierge service.

The integration of the Majestic Ponta Negra Beach into the Best Western network is in line with the group's expansion policy in the South American market in general, and in Brazil in particular: "our objective is to develop and open twenty new hotels in Brazil by 2017, mainly under the Best Western Plus and Best Western Premier brands", warned David Kong, CEO of the hotel group.